Five Reasons Social Media Is Important For SEO

What exactly does social media have to have to do with SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is a rapidly growing channel for marketing that most businesses have only begun taking advantage of in the past few years, however it's vital to take advantage of it in particular if you're putting resources into search engine optimization. Setting up and managing social media accounts are important for supporting SEO efforts, even though the benefits of social media aren't always obvious. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. Whenever people tweet, like or comment on the content they like it is referred to as a social engagement. The more the number of social interactions that a piece content has, the more social signals you can build for your site. These social signals are used by search engines to rank the content. This is a way for search engines to determine what people find most useful and what their algorithms consider good quality. If the content you're looking at has a high amount of social interaction, it can be instantly identified.

2.) Link Building
It's past the moment when you could simply solicit hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to link build using the old method: make high-quality content that is relevant. What is the best way to reach websites that are willing to link to your content, if asking them directly would be considered "unnatural"? Social media can help. Social media can help you expose your content to of the right people, who could be attracted to link to it should it be worthy of linking to. People who spread your content among others and increase your reach.

3) Content Amplification
It doesn't matter how good your content is, it's not going to get much traction in the absence of amplifying it. Email marketing is an excellent way to increase the reach of your content, شراء لايكات فيسبوك but it will only reach those in your marketing database. Social media lets you reach new audiences with your content. If you share your content, your following will spread it to their networks in the event that they find it helpful. This will allow them to recommend your content to their followers, thereby increasing your reach. In return, you gain a lot of relevant traffic and inbound links, as well as branding awareness and social signals These are all utilized by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can inform search engines many things about the quality of your website and the degree to which it should be believed to be in its ranking algorithms. Social media helps to build brand awareness and increases the quality of the content you publish. Google refers to this as co-citation. These co-citations are built by using social media to boost Google's trust and help with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media profiles for a few years now so they can now appear on the search results pages. This lets your brand show up in search results for your branded searches on more than the site of your business. It gets even better. Tweets that were individual from Twitter were once indexable and were displayed in search results. This allowed your content to rank higher in searches. It was temporary, however it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.