Five Reasons Why Social Media Is Essential For SEO

What exactly does social media have to do with SEO? At MWI, we get lots of questions from our potential and current clients. Although social media has been a growing channel for marketing in recent years, the majority of companies haven't yet begun to take advantage of it. This is crucial if you are investing in SEO. While the benefits of social media might not be immediately obvious, they are crucial for SEO aid. Of the many reasons to consider social media as part of your overall strategy to be online, here are 5 advantages of it to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for quite some years now. When people share content via Twitter, Facebook or comment on an article that is known as a social engagement. The more social interactions a piece of content has, the more social signals it will bring to your website. Search engines look at these social signals, and consider it a quality factor شراء متابعين تويتر when ranking the content. This allows search engines to know what content people consider to be most valuable and also what they consider to be top-quality. Content can be quickly indexed in the event that it's receiving lots of engagement on social media.

2) Link Building
It's long gone from the period when you could just go out and ask for links from other websites. Google's Panda/Penguin algorithms have forced SEOs to build links by using the traditional method of creating top-quality content that's relevant. But how do you reach sites that would be willing to link to your site if asking them directly is thought to be an "unnatural" link building method? Social media is the answer. Social media lets you present your content in front of people who are interested and could be convinced to link to it if it's worth linking to. Those people will also promote your content to their network, further increasing the influence of your content.

3.) The amplifying of content
It doesn't matter how good your content is, it will not be popular in the absence of amplifying it. Sure, email marketing can be an excellent method to amplify content, but it can only reach the people in your database of marketing. It is possible to reach new audiences via social media. If you share your content, your followers will also spread it to their networks should they find it valuable. These people will then share your content with their followers, thereby increasing your reach. In addition, you'll gain relevant traffic as well as inbound linking, social signals, and brand awareness and can be utilized by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's reputation and image to assess the quality of your site and how trustworthy it needs to be within their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the content you publish. This is what Google refers to as a co-citation. These co-citations are built via social media in order to increase Google's credibility and aid in branded searches.

5.) Social Indexing
Search engines have been indexing the social media pages since a while and this means that they appear on results pages for search engines. This allows your business to show up in search results for search queries that are branded and not only restricted to your business's website. But it gets even better than that. Individual tweets on Twitter were at one time indexed and displayed in search results as well giving another opportunity to ensure your content's ranking in the search results. This was just temporary for a few months before Google took the decision to end it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.