Five Reasons Social Media Is Important For SEO

What does social media have to offer SEO? MWI gets these kinds of information from current and prospective clients. Social media is rapidly growing marketing channel that most businesses have only recently begun making use of in the past couple of years, yet it's essential to utilize it - especially if you're investing resources in search engine optimization. Creating and managing social media accounts are extremely essential to aid in SEO efforts, though the benefits of social media aren't always obvious. Of the many reasons why you should consider the use of social media in your online strategy There are five main reasons it's important to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for some years now. When people share content via Twitter, alexa ترتيب المواقع Facebook, comment or share an article, this is called a social engagement. A piece of content that has more engagements on social media will show higher social signals. These social signals are used by search engines to rank the content. This allows search engines to know the content that people are most interested in and what their algorithm deems good quality. Content can be quickly indexed in the event that it's receiving lots of social interaction.

2) Link Building
It is long past the period when you could just make a request for alexa ترتيب المواقع links from other websites. Since the introduction of Google's Panda and Penguin algorithms SEOs must perform link building in using the old-fashioned method and create content of high-quality that is worthy of linking. How do you reach out to websites that are willing to link to your content, if the request is considered "unnatural"? Social media is the way to go. Social media lets you post your content and share it with relevant audiences who may be willing to link to your content, if it is worth linking to. These people will share your content with others and boost your authority.

3) The amplifying of content
You can make all the high quality content you want however it will not gain an enormous amount of attention without amplification. Sure, email marketing can be an excellent method to amplify content, but it will only reach those in your marketing database. Social media enables you to expand your reach with your content. When you share your content, your followers will also connect with their friends in the event that they find it helpful. They will then be able to share it with their followers which will increase the reach of your content. You'll also get relevant traffic as well as inbound linking as well as social signals and brand awareness All of which can be utilized by search engines to make quality evaluation.

content amplification lifecycle

4) Brand Awareness & Signals
The brand's identity and reputation can inform search engines many things about the quality of your website as well as how much it is respected in their ranking algorithms. Apart from boosting the quality of your content, social media also helps create brand awareness. This is what Google refers to as a co-citation. Building these co-citations through social media can help increase Google's trust in your site, as well as aiding with search queries that are personalized.

5.) Social Indexing
Since the search engines are able to index social media profiles which means they show up in search results pages. This allows your business to appear in search results for specific queries that aren't limited to your company website. It gets even more effective. Individual tweets from Twitter were once searchable and displayed in the search results. This allowed your content to rank higher on the search results. It was only temporary for a couple of months before Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.