5 Reasons Why Social Media Is Essential For SEO

What does social media have to offer SEO? At MWI we hear lots of questions from our potential and current clients. Although social media has been an increasingly popular channel for marketing in recent years, most businesses have yet to profit from it. This is especially important for companies that are investing in search engine optimization. Setting up and managing social media accounts are extremely essential to aid in SEO efforts, even though the benefits may not be immediately apparent. Of the many reasons why you should consider the use of social media in your overall strategy to be online, here are 5 advantages of it for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for a long time now. A social engagement is when people like, comment, share, or tweet about content. Content with more social engagements will have more social signals. These social signals are used by search engines to rank the content. It's a way of evaluating the quality of content that people are able to use over what their automated algorithm determines to be good quality. The content you've created can also be indexed instantly when it's getting a lot of social engagement.

2) Link Building
There are no more days of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithm has forced SEOs to link build the traditional way: create good quality content that is pertinent. How can you get your content to websites that will link to your content, when asking them directly would be considered "unnatural"? Social media is the answer. Social media lets you expose your content to relevant audiences who may be willing to link to it, when it's worthy of linking to. People who spread your content among others and increase your reach.

3.) The amplifying of content
No matter how top-quality the content you publish, it won't gain traction until you amplify it. Yes, email marketing is an excellent method to amplify content, but it can only reach the people in your marketing database. Social media enables you to expand your reach with your content. If you share your content, شراء متابعين تيك توك your followers will also spread it to their networks if they find it useful. They will also share your content with their followers, شراء متابعين تيك توك increasing the reach of your content. Additionally, you will gain relevant traffic through inbound linking social signals, inbound linking, and brand recognition, all of which can be used by search engines for content quality determination.

content amplification lifecycle

4) Brand Awareness & Signals
Brand image and recognition can inform search engines many things about the quality of your site and how much it should be considered reliable in their ranking algorithms. Alongside boosting your content, social media also helps increase brand recognition. Google refers to this as co-citation. Making these co-citations with social media will help improve the trust Google has in your web page and also assist by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media accounts since a while, which means they now appear in results pages for search engines. This allows your brand to appear in search results for branded queries that are not only restricted to your business's website. It gets even better. Individual tweets on Twitter were at one time indexed and displayed in search results too which gave another means to get your content noticed in the search results. It was only for a short time, however it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.