Five Reasons Why Social Media Is Important For SEO

What does social media have to relate to SEO? At MWI, we get many of these inquiries from potential and current clients. Social media is a fast expanding channel of marketing that many businesses have only recently begun taking advantage of in the past couple of years, yet it's vital to take advantage of it when you're investing efforts in search engine optimization. Making and managing social media accounts is extremely important to assist in SEO efforts, although the benefits are not immediately obvious. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for some time now. A social engagement is when people comment, like or share tweets about a piece of content. Content that has more social engagements will have more social signals. Search engines look at the social signals they receive, and use them as an index of quality when ranking content. This allows search engines to determine what content people consider to be most valuable and شراء مشتركين يوتيوب also what they consider to be top-quality. If the content you're looking at has a high amount of social interaction, it can be instantly identified.

2.) Link Building
There are no more days of going out and soliciting websites to add links to yours. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild the old-fashioned way: write quality content that is relevant. How do you reach websites that are willing to link to your website, even if they are considered "unnatural"? Social media is the answer. Social media can help you put your content in front of relevant groups of people who may be influenced to link to it when it's worthy of linking to. These people will spread your content among others and boost your authority.

3.) Content Amplification
You can make all the top-quality content you like but it's not going to gain an enormous amount of attention without amplification. Marketing via email is an effective method to increase the reach of your the content you create, but it won't reach people in your list of marketing contacts. Social media enables you to increase the reach of your content. If you share your content, the people who follow you will be able to share it with their followers should they find it valuable. The people who share it will share your content with their followers, increasing your reach. In return, you earn an abundance of relevant traffic such as inbound links, social signals and brand awareness All of these are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4.) Brand Communication and Awareness
Brand identity and awareness can inform search engines much about the credibility of your website as well as the extent to which it can be considered reliable in their ranking algorithms. Alongside boosting your content Social media can also create brand awareness. This is what Google calls a co-citation. Co-citations can be created by using social media to boost Google's trust and help with brand-name searches.

5.) Social Indexing
Search engines have been indexing social media sites for a number of years now which means that they appear on the search results pages. This allows your business to show up in search results for search queries that are branded and not only restricted to your business's website. But it gets even better than that. Tweets on their own from Twitter could be indexed and included in search results. This enabled your content to rank higher in the results of a search. That was only temporary for a couple of months, until Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.