Five Reasons Why Social Media Is Essential For SEO
What can social media have to offer SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is a rapidly expanding marketing channel that many companies have only started to take advantage of over the last few years. However, it's very important to leverage - especially if you're investing resources in search engine optimization. Although the benefits of social media might not be immediately apparent, they're crucial for SEO support. Here are five benefits of social media is essential for SEO.
1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for some time. Social engagements occur when people comment, like or share a tweet on a piece of content. The more social engagements your content receives, the more social signals you send to your site. Search engines look at these social signals, and use it as an index of quality when ranking the content. It's a way to determine the quality of content that people are able to use over what their automated algorithm determines to be of good quality. A piece of content can be immediately indexed whenever it's attracting a significant amount of social interactions.
2.) Link Building
It's long gone from the time that you could go out and ask for links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to link build the traditional way: create high-quality content that is relevant. How do you reach websites who are willing to link to your website, even if you ask them directly, which would be thought to be "unnatural"? Social media is the answer. Social media can help you put your content in front of relevant groups of people who may be in a position to influence them to link to your content if it's worth linking to. Those people will also connect your content to their friends which increases the power of your content.
3.) Amplification of content
You could create any excellent content you'd like to but it's not going to gain significant traction without the aid of amplification. Marketing via email can be a great way of amplifying content but it's only going to be able to reach the people on your marketing list. The possibility of reaching new audiences is through social media. Once you share your content, those who follow you will be able to share it with their followers when they are satisfied with the content. This will allow them to be able to share your content with their followers, thereby increasing your reach. You'll also get relevant traffic, inbound linking social signals, inbound linking, and brand recognition and can be utilized by search engines for content to determine the quality of your content.
content amplification lifecycle
4) Brand Awareness and Signals
The brand's identity and reputation can tell search engines much about the credibility of your website as well as the degree to which it should be respected in their ranking algorithms. Social media is a great way to increase an image for your business and also boosts your content. This is what Google calls co-citation. Building these co-citations using social media will help improve Google's trust in your company site, as well as aiding by bringing in search queries that are branded.
5) Social Indexing
Search engines have been indexing the social media pages for some time now, which means they now appear in results pages for search engines. This enables your brand to show up on search results when you type in branded search queries that are not limited to just your own website. It's even better. Individual tweets on Twitter were previously indexed and appeared in search results too which gave another means for your content to rank in the search results. It was temporary, however the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for شراء لايكات فيسبوك getting your content ranked.
