5 Reasons Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Social media is rapidly expanding channel of marketing that many companies have only started making use of in the last few years, however it's essential to utilize it - especially if you're investing resources in SEO. Although the benefits of social media might not be immediately apparent, they're crucial for SEO help. Here are five reasons social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for some time now. A social engagement is when people like, comment, share, or tweet about content. Content that has the highest number of social engagements will be able to show more social signals. These social signals are used by search engines to rank the content. It's a method of determining what content people find useful over what their algorithm determines to be top-quality. If a piece of content is receiving lots of engagement on social media the content can be indexable.

2.) Link Building
It is long past the moment when you could simply get links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to link build the old-fashioned way: write quality content that is relevant. How do you reach websites who are willing to link to your content, if they are considered "unnatural"? Social media is the answer. Social media lets you publish your content to relevant audiences who may be willing to link to your content, if it is worth linking to. These users will then be able to share your content with other people and boost your authority.

3.) Amplification of content
You can create all the excellent content you'd like to but it's not going to gain significant traction without the aid of amplification. Email marketing is an excellent way to increase the reach of your content, but it will only reach those in your marketing database. It is possible to reach new audiences via social media. Once you share your content, your following will be able to share it with their followers when they are satisfied with the content. They will also recommend your content to their followers, which will increase your reach. In return, you earn a lot of relevant traffic such as inbound links, branding awareness and social signals - all of which are used by search engines to determine the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines use brand reputation and image to assess the quality of your site and how trustworthy it must be within their ranking algorithms. Social media aids in building an image for your business and also boosts your content. Google calls this co-citation. Making these co-citations with social media can boost the trust Google has in your website , and will also help by using branded search terms.

5) Social Indexing
Search engines have been indexing social media sites for some time now so they can now show up in the search results pages. This lets your company's brand be listed in search results on search queries that are branded and not restricted to your website. This is even more effective. Individual Tweets from Twitter were at one time indexed and displayed in search results too giving another opportunity for your content to rank in the search results. It was only temporary for a couple of months, until Google took the decision to end this feature, زيادة مشاهدات اليوتيوب which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.