Five Reasons Social Media Is Important For SEO

What does social media have to relate to SEO? MWI receives this kind of information frequently from prospective and alexa ترتيب المواقع current clients. Social media is a fast growing marketing channel that most companies have only started taking advantage of in the past few years, however it's essential to utilize it when you're investing funds into SEO. The creation and management of social media accounts are important to assist in SEO initiatives, but the benefits may not be immediately evident. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for a long time. When people share content via Twitter, Facebook or comment on the content they like that is known as a social engagement. The more social engagements your content receives, the more social signals you send to your website. Search engines look at these social signals and consider it a quality factor when ranking content. It's a method of determining the quality of content that people are able to use in comparison to what their algorithm determines to be of good quality. The content you've created can be immediately indexed if it's receiving a lot of social interaction.

2) Link Building
Long gone are the days of going out and asking for websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to link build the old-fashioned way: write quality content that is relevant. How do you get in touch with sites who are willing to link to your website if asking them directly is considered an "unnatural" link building practice? Social media is your answer. Social media lets you post your content and share it with interested audiences who might be willing to link to it, if it is worth linking to. These users will then be able to share your content with other people increasing your influence.

3.) Content Amplification
You could create any good-quality content that you wish to however it will not gain any traction without amplifying it. Email marketing is an excellent method of amplifying content but it will only reach those in your list of marketing contacts. Social media lets you increase the reach of your content. If you publish your content to your followers, they'll also share it with their personal followings If they are satisfied with the content. Then those people will also share it with their friends which will increase the reach of your content. You will also gain relevant traffic through inbound linking social signals, alexa ترتيب المواقع as well as brand awareness, all of which can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines will use your brand's name and reputation to determine the credibility of your website and how trustworthy it must be when they rank it in their algorithms. In addition to boosting your content Social media can also build brand awareness. This is what Google refers to as co-citation. Making these co-citations with social media can improve Google's trust in your company website as well as helping with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing the social media pages for a few years now, which means they now appear in the search results pages. This allows your business to show up in search results for specific queries that aren't exclusive to your site. It's even more effective. Tweets that were individual from Twitter were once searchable and were displayed in search results. This allowed your website to be more prominent in the search results. However, it was only temporary it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.