5 Reasons Social Media Is Important For SEO

What can social media have to offer SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is an incredibly growing channel for marketing that most companies have only started taking advantage of in the last few years. However, it's very important to leverage - especially if you're investing efforts in SEO. Although the benefits of social media might not be immediately apparent, they're crucial to SEO help. Here are five reasons social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversations as part of their algorithm for ranking. A social engagement happens when people like, comment or share a tweet about content. The more social engagements your content has, the more social signals it will bring to your site. Social signals are utilized by search engines to determine the quality of content. This allows search engines to determine the content that people are most interested in and what algorithm they believe to be high-quality. A piece of content can be quickly indexed whenever it's attracting a significant amount of engagement on social media.

2.) Link Building
Long gone are the days of going out and asking for websites to add links to your site. Google's Panda/Penguin algorithms have compelled SEOs to build links the traditional way: create top-quality content that's relevant. How do you reach out to websites which are willing to hyperlink to your content, when the request is thought to be "unnatural"? Social media can help. Social media allows you to expose your content to interested audiences who might be willing to link to your content, in the event that it's worth linking to. These users will then spread your content among others, increasing your influence.

3) Content Amplification
It doesn't matter how good the content you publish, it's unlikely to get much traction in the absence of amplifying it. Email marketing is an excellent method to amplify content, but it'll only reach those in your database of marketing. It is possible to reach new audiences through social media. If you share your content with your followers, they will share it with their own followers when they find it useful. These people will then promote your content to their followers, increasing your reach. As a result, you get an abundance of relevant traffic, inbound links, brand recognition and social signals - all of which are utilized by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's identity and awareness to determine the quality of your site and how trustworthy it should be in their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of your content. This is what Google refers to as co-citation. The creation of these co-citations via social media can improve the trust Google has in your web page and also assist with branded search queries.

5) Social Indexing
Search engines have been indexing social media sites for a number of years now, which means they now show up in the search results pages. This enables your brand to be displayed in search results that include branded search queries , which is more than only your website. But there's more than that. Individual Tweets from Twitter were once indexed and shown in search results too - enabling another way to ensure your content's ranking in the search results. It was only for alexa ترتيب المواقع (visit their website) a short time, however, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.