5 Reasons Social Media Is Crucial For SEO

What do social media platforms have to offer SEO? At MWI we hear lots of questions from our the current and potential clients. Although social media has been an increasing channel for marketing in recent times, many companies haven't yet begun to profit from it. This is especially true when you're investing in search engine optimization. Setting up and managing social media accounts are crucial to support SEO efforts, though their benefits aren't immediately evident. Here are five reasons why social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. Whenever people tweet, like, comment or share a piece of content that is known as a social engagement. A piece of content that has more engagements on social media is likely to have more social signals. Social signals are utilized by search engines to determine the quality of the content. This allows search engines to know what content people consider to be most valuable and also what they consider to be high-quality. If a piece of content is receiving lots of social interaction the content can be indexable.

2) Link Building
Long gone are the days of soliciting websites to add links to yours. In the wake of Google's Panda and Penguin algorithm SEOs must create links in the old fashioned way and create content of high-quality that is linked-worthy. How do you get in touch with sites that would be willing to link to your site if asking them directly is thought to be an "unnatural" practice for building links? Social media is the solution. Social media lets you share your content with relevant audiences who may be willing to link to it should it be worth linking to. Those people will also share your content with their friends which increases the power of your content.

3.) Content Amplification
It doesn't matter how high-quality your content is, it will not gain traction in the absence of amplifying it. Marketing via email is an effective method to increase the reach of your content but it's only going to get to those on your marketing list. You can also reach new audiences via social media. If you post your content to your followers, they'll spread it to their own followers if they find it helpful. Then those people will share it with their following and increase your reach. In addition, you'll gain relevant traffic and inbound links, social signals, and brand recognition These can be utilized by search engines to make quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand image and recognition to judge the quality of your site and how trustworthy it needs to be for their ranking algorithms. Alongside boosting your content social media also aids in build brand awareness. This is what Google refers to as co-citation. These co-citations are built via social media in order to increase Google's trust as well as aid with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing social media accounts for تزويد لايكات يوتيوب a number of years now so they can now appear in results pages for search engines. This allows your brand to show up in search results for brand-related queries, which aren't limited to your company website. It's more than that. Individual tweets from Twitter were initially indexed and included in search results too providing another method to ensure your content's ranking in search. This was just temporary for a couple of months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.