Five Reasons Social Media Is Important For SEO

What exactly does social media have to do with SEO? At MWI, we get lots of questions from our the current and potential clients. While social media has become an increasingly popular channel for marketing in recent years, most companies have not yet started to make use of the potential of it. This is particularly important when you're investing in SEO. While the advantages of social media might not be immediately apparent, they are crucial for SEO help. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for a long years now. If people tweet, share, like, comment or share an article it is referred to as a social engagement. The more social engagements a piece of content gets, the greater social signals you can build for your site. Search engines analyze the social signals they receive, and then use them as an index of quality when ranking content. This is a way for search engines to know what people find most useful and what their algorithm deems high-quality. If an article receives lots of social shares, it can be instantly classified.

2) Link Building
It's been a long time that you could go out and ask for hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithm SEOs are now forced to create links in the traditional way by creating high-quality content that is worthy of linking. How do you reach websites that are willing to link to your site, if the request is considered "unnatural"? Social media is the way to go. Social media allows you to place your content in front of the right people, who could be attracted to link to it when it's worthy of linking to. These people will share your content with others and increase your reach.

3.) Content Amplification
You can create all the good-quality content that you wish to however, it will not get significant traction without the aid of amplification. Yes, email marketing is an excellent method to amplify the content, but it'll only reach people within your marketing database. It is possible to reach new audiences via social media. Once you share your content, your followers will also be able to share it with their followers when they are satisfied with the content. These people will then promote your content to their followers, thereby increasing your reach. In return, you earn many relevant visitors and شراء لايكات فيسبوك inbound links, as well as branding awareness and social signals All of which are used by search engines to judge content quality.

content amplification lifecycle

4) Brand Communication and Awareness
Brand image and recognition can tell search engines an awful lot about the overall quality of your website and how much it is considered reliable in their ranking algorithms. Social media is a great way to increase an image for your business and also boosts your content. This is what Google refers to as a co-citation. Building these co-citations using social media can help increase Google's trust in your company web page and also assist with search queries that are personalized.

5) Social Indexing
Search engines have been indexing the social media pages for some time now and this means that they appear in results pages for search engines. This allows your brand to show up in search results for search queries that are branded and not only restricted to your business's website. But it gets even better than that. Individual tweets on Twitter were initially indexed and included in search results too giving another opportunity for your content to rank in the search results. This was just temporary for a couple of months until Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.