5 Reasons Social Media Is Crucial For SEO

What does social media have to in relation to SEO? MWI gets this kind of information frequently from current and prospective clients. While social media has been a growing channel for marketing over the last few years, many firms haven't yet begun to profit from the potential of it. This is especially true to consider if you're planning to invest in SEO. Creating and managing social media accounts are important for supporting SEO efforts, although the benefits may not be immediately apparent. Here are five benefits of social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for quite some years now. A social engagement happens when people comment, like or share tweets about content. The more social engagements your content has, the more social signals you build to your site. Search engines analyze the social signals they receive, and use it as an indicator of quality when ranking content. This is a way for search engines to know the most popular content and what their algorithms consider high-quality. The content you've created can be instantly indexed whenever it's attracting a significant amount of social interactions.

2) Link Building
There are no more days of asking for websites to add links to your site. Google's Panda/Penguin algorithms are forcing SEOs to build links using the old method: make high-quality content that is relevant. How can you get your content to websites that will link to your content, if you ask them directly, which would be thought to be "unnatural"? Social media is your solution. Social media allows you to share your content with interested audiences who might be willing to link to it when it's worthy of linking to. Those people will also share your content with their network which will increase the impact of your content.

3) Content amplification
You can create all the excellent content you'd like to but it's not going to gain much traction without amplification. Sure, email marketing is an excellent method to amplify content, but it can only reach people within your marketing database. The possibility of reaching new audiences is via social media. Once you share your content, those who follow you will spread it to their networks should they find it valuable. This will cause them to also share it with their friends to increase your reach. In addition, you'll gain relevant traffic, inbound linking, social signals, and brand awareness These are used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand image and recognition to judge the quality of your site and how trustworthy it must be within their ranking algorithms. In addition to boosting your content, social media also helps increase brand recognition. Google calls this co-citation. These co-citations can be built through social media to improve Google's trust and assist with the search engine's branded searches.

5) Social Indexing
Since search engines are able to index social media sites, they are now showing as search results. This allows your brand to show up in search results for specific queries that aren't limited to your company website. However, it's even more than that. Individual tweets on Twitter were once indexed and shown in search results too giving another opportunity for your content to rank in search. The service was temporary for a couple of months, until Google made the decision to stop this feature, alexa ترتيب المواقع which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.