Five Reasons Why Social Media Is Important For SEO

What can social media have to offer SEO? At MWI we hear lots of questions from our current and prospective clients. Although social media has been a growing channel for marketing in recent times, many companies have not yet started to benefit from it. This is especially true if you are investing in search engine optimization. While the benefits of using social media might not be immediately obvious, they are crucial to SEO support. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations as part of their algorithm for ranking. A social engagement happens when people comment, like on, share or tweet on a piece of content. The more the number of social interactions that a piece content receives, the more social signals you can build for your website. Social signals are utilized by search engines to rank content. This is a method for search engines to determine what people find most useful and what algorithm they believe to be high-quality. If the content you're looking at receives a lot of engagement on social media the content can be indexed.

2.) Link Building
There are no more days of asking for websites to add links to your site. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild using the old method: زيادة مشاهدات اليوتيوب make top-quality content that's relevant. How do you get in touch with sites who are willing to link to your content if asking them directly is thought to be an "unnatural" practice for building links? Social media is your solution. Social media allows you to post your content and share it with people who are willing to link to it, when it's worthy of linking to. People who be able to share your content with their friends which increases the power of your content.

3.) The amplifying of content
It doesn't matter how high-quality the content you publish, it's not going to achieve much success in the absence of amplifying it. Marketing via email is an excellent method of amplifying content , but it can only be able to reach the people on your list of marketing contacts. You can reach new audiences through social media. If you publish your content to your followers, they'll be sure to share it with their own followers in the event that they find it helpful. Then those people will spread the word to their networks and increase your reach. In return, you earn many relevant visitors such as inbound links, social signals and brand awareness - all of which are utilized by search engines to judge the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines will use your brand's identity and awareness to determine the quality of your site and how trustworthy it should be for their ranking algorithms. Apart from boosting the quality of your content social media can also help build brand awareness. Google calls this co-citation. Making these co-citations with social media will help improve Google's trust in your website , and will also help with branded search queries.

5) Social Indexing
Search engines have been indexing the social media pages since a while and this means that they show up in results pages for search engines. This lets your brand زيادة مشاهدات اليوتيوب show up in search results that include branded search queries that are not limited to the site of your business. But there's more than that. Individual tweets from Twitter were once searchable and included in search results. This allowed your content to be more prominent in the search results. This was just temporary for a couple of months before Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.