Five Reasons Why Social Media Is Essential For SEO

What does social media have to have to do with SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is rapidly expanding channel of marketing that many companies have only started using in the past few years, however it's very important to leverage - especially if you're investing efforts in SEO. While the benefits of social media may not seem immediately apparent, they're crucial to SEO aid. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. When people share content via Twitter, Facebook or comment on the content they like This is referred to as social engagement. A piece of content with more social engagements will be able to show more social signals. These social signals are used by search engines to rank the content. It's a way to measure what content people find useful and what their algorithm determines to be good quality. Content can be immediately indexed when it's getting a lot of social interaction.

2.) Link Building
The days of soliciting websites to add links to your site. In the wake of Google's Panda and Penguin algorithms, SEOs are forced to create links in the old fashioned way - create high quality content which is relevant to linking. What is the best way to reach websites who are willing to link to your website, even if asking them directly would be thought to be "unnatural"? Social media is the way to go. Social media lets you post your content and share it with appropriate audiences that are willing to link to it, when it's worthy of linking to. They will also connect your content to their friends, further increasing the influence of your content.

3.) Content amplification
The quality of the content you publish, it's unlikely to be popular until you amplify it. Yes, email marketing is an excellent method to amplify content, but it will only be able to reach people who are in your database of marketing. It is possible to reach new audiences through social media. If you send your content out to your followers, they'll be sure to share it with their own followers If they are satisfied with the content. This will allow them to recommend your content to their followers, increasing the reach of your content. In return, you earn lots of relevant traffic including inbound links, brand alexa ترتيب المواقع; click to read, recognition and social signals All of these are utilized by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness
The brand's identity and reputation can tell search engines much about the credibility of your site's content and the extent to which it can be considered reliable in their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the quality of your content. This is what Google refers to as co-citation. Building these co-citations using social media can boost the trust Google has in your site, as well as aiding with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing social media sites for a few years now so they can now appear in results pages for search engines. This enables your brand to appear in search results that include branded search queries that are not limited to the site of your business. It's more than that. Tweets that were individual from Twitter were once searchable and were displayed in search results. This allowed your site to be ranked higher in the search results. However, it was only temporary, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.