5 Reasons Why Social Media Is Essential For SEO

What exactly does social media have to in relation to SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is a fast expanding marketing channel that many businesses have only recently begun using in the last few years, but it's crucial to make use of particularly if you're investing resources in search engine optimization. While the benefits of using social media may not be immediately obvious, they are essential for SEO aid. Here are five benefits of social media is crucial for زيادة مشاهدات اليوتيوب SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversations in their algorithm for ranking. Social engagement occurs when people like, comment or share a tweet about content. A piece of content with more social engagements is likely to have more social signals. Search engines evaluate these signals from social media, and then use them as an element of quality when evaluating the content. It's a way of evaluating what content people find useful over what their automated algorithm decides is top-quality. If an article receives lots of social engagement the content can be identified.

2) Link Building
It's long gone of going out and soliciting websites to link to your site. With the emergence of Google's Panda and Penguin algorithm SEOs must perform link building in the old fashioned way and create content of high-quality which is relevant to linking. But how do you reach websites willing to link to your content if asking them directly is thought to be an "unnatural" link building practice? Social media can help. Social media lets you share your content with people who are willing to link to it when it's worthy of linking to. They will also promote your content to their friends and increase the reach of your content.

3.) Amplification of content
You could create any excellent content you'd like to but it's not going to gain much traction without amplification. Marketing via email can be a great way of amplifying content but it will only be able to reach the people on your marketing list. Social media enables you to increase the reach of your content. If you share your content, those who follow you will also connect with their friends in the event that they find it helpful. These people will then be able to share your content with their followers, increasing the reach of your content. In return, you earn lots of relevant traffic including inbound links, brand recognition and social signals All of which are used by search engines to assess content quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's image and recognition to judge the credibility of your website and how reliable it ought to be in their ranking algorithms. Aside from amplifying your content, social media also helps create brand awareness. This is what Google calls a co-citation. Making these co-citations with social media will help improve Google's trust and confidence in your website as well as helping with search queries that are personalized.

5.) Social Indexing
Since the search engines index social media websites these profiles are now showing up in search results pages. This allows your brand to be displayed in search results for brand-related queries, which aren't limited to your company website. It's more than that. Individual Tweets from Twitter were previously indexed and appeared in search results, too providing another method to ensure your content's ranking in search. It was only for a short time, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.