5 Reasons Why Social Media Is Important For SEO

What the heck does social media have to in relation to SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is a fast growing channel for marketing that most businesses have only begun using in the past few years, however it's vital to take advantage of it - especially if you're investing resources in SEO. While the benefits of using social media might not be immediately apparent, they are essential for SEO support. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for a long years now. If people tweet, share, شراء مشتركين يوتيوب like or comment on the content they like This is referred to as social engagement. A piece of content that has more social engagements will have more social signals. Social signals are utilized by search engines to determine the quality of content. It's a way to measure what content is popular with users over what their algorithm decides is good quality. The content you've created can also be indexed instantly whenever it's attracting a significant amount of engagement on social media.

2) Link Building
The days of going out and asking for websites to add links to yours. Google's Panda/Penguin algorithm has forced SEOs to build links in using the old method: make good quality content that is pertinent. But how do you reach websites that are willing to link to your content , if they are not directly approached as an "unnatural" link building technique? Social media is your solution. Social media lets you put your content in front of relevant groups of people who may be convinced to link to it if it's worth linking to. People who share your content with their network which will increase the impact of your content.

3) Amplification of content
No matter how top-quality the content you publish, it will not get much traction in the absence of amplifying it. Marketing via email can be great method to boost the content you create, but it won't be able to reach the people on your list of marketing contacts. Social media can help you increase the reach of your content. When you share your content, your followers will share it with their following in the event that they find it helpful. This will cause them to spread the word to their networks to increase your reach. In return, you earn lots of relevant traffic including inbound links, social signals and brand awareness - all of which are utilized by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can tell search engines a lot about the quality of your site and how much it should be respected in their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of your content. This is what Google calls a co-citation. These co-citations are built through social media , which can help improve Google's trust as well as aid with brand-name searches.

5) Social Indexing
Since the search engines are able to index social media sites these profiles are now showing as search results. This lets your company's brand be displayed in search results for branded queries that are not only restricted to your business's website. It's more than that. Individual tweets from Twitter were once indexable and displayed in the search results. This allowed your website to rank higher in search. It was only for a short time, however the deal was ended when Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.