Five Reasons Why Social Media Is Important For SEO

What does social media have to do with SEO? MWI receives this information a lot from prospective and current clients. Social media is an incredibly expanding channel of marketing that many businesses have only recently begun using in the last few years. However, it's vital to take advantage of it in particular if you're putting resources into search engine optimization. Making and managing social media accounts is extremely essential to aid in SEO efforts, even though their benefits aren't immediately evident. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversations as part of their algorithm for ranking. When people tweet, like, comment or share the content it is referred to as a social engagement. A piece of content that has the highest number of social engagements will be able to show more social signals. Search engines measure the social signals they receive, and use it as a quality factor when ranking the content. This is a way for search engines to know what people find most useful and also what they consider to be high-quality. If an article is receiving lots of social engagement, it can be instantly classified.

2.) Link Building
It's long gone of going out and asking for websites to link to your site. Google's Panda/Penguin algorithms are forcing SEOs to link build by using the traditional method of creating quality content that is relevant. How do you reach websites who are willing to link to your site, if you ask them directly, which would be considered "unnatural"? Social media can help. Social media allows you to expose your content to interested audiences who might be willing to link to it, should it be worth linking to. These users will then promote your content to others and boost your authority.

3.) Content Amplification
It doesn't matter how high-quality the content you publish, it's unlikely to be popular unless you amplify it. Email marketing is an excellent method to amplify content, but it will only reach the people in your database of marketing. Social media lets you reach new audiences with your content. After you have shared your content, your following will also be able to share it with their followers in the event that they find it helpful. They will also recommend your content to their followers, which will increase your reach. In return, you earn an abundance of relevant traffic and inbound links, as well as brand recognition and social signals All of these are used by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand identity and alexa ترتيب المواقع awareness can tell search engines an awful lot about the overall quality of your site's content and how much it should be trusted in its ranking algorithms. Alongside boosting your content social media also aids in create brand awareness. This is what Google refers to as co-citation. Building these co-citations through social media will help improve Google's trust in your company website , and will also help with search queries that are personalized.

5) Social Indexing
Since the search engines are able to index social media accounts, they are now showing in search results pages. This allows your brand to be listed in search results on brand-related queries, which aren't exclusive to your site. It's even better. Individual tweets on Twitter were previously indexed and appeared in search results too providing another method to get your content noticed in search. However, it was only temporary it ended and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.