Five Reasons Why Social Media Is Important For SEO
What does social media have to relate to SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is an incredibly growing channel for marketing that most companies have only just begun making use of in the past few years. However, it's very important to leverage - especially if you're investing funds into SEO. While the advantages of social media are not immediately apparent, they are crucial for SEO help. Here are five reasons why social media is essential for SEO.
1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for some time. Social engagement occurs when users like, share or share tweets about a piece of content. The more social engagements your content gets, the greater social signals it will bring to your site. Search engines analyze these social signals, and then use them as a quality factor when ranking the content. This allows search engines to identify what content people consider to be most valuable and what their algorithms consider top-quality. If the content you're looking at receives a lot of engagement on social media it will be immediately indexed.
2.) Link Building
Long gone are the days of soliciting websites to link to your site. With the emergence of Google's Panda and Penguin algorithm SEOs have to create links in by hand - create high quality content which is relevant to linking. But how do you reach sites who are willing to link to your website if asking them directly is thought to be an "unnatural" link building technique? Social media is your answer. Social media allows you to post your content and share it with interested audiences who might be willing to share it with others, شراء متابعين تويتر when it's worthy of linking to. People who promote your content to their friends, further increasing the influence of your content.
3.) Amplification of content
The quality of the content you publish, it's not going to be popular in the absence of amplifying it. Sure, email marketing can be a great way to amplify content, but it will only reach people within your marketing database. It is possible to reach new audiences via social media. After you have shared your content, those who follow you will spread it to their networks in the event that they find it helpful. This will cause them to be able to share it with their followers, further increasing your reach. You'll also get relevant traffic as well as inbound linking social signals, as well as brand awareness All of which can be used by search engines to determine content quality evaluation.
content amplification lifecycle
4.) Brand Communication and Awareness
Brand identity and awareness can tell search engines an awful lot about the overall quality of your website as well as the degree to which it should be trusted in its ranking algorithms. Social media aids in building brand recognition and boosts the visibility of your content. Google calls this co-citation. The creation of these co-citations via social media can boost Google's trust and confidence in your site, as well as aiding by bringing in search queries that are branded.
5.) Social Indexing
Since the search engines are able to index social media accounts and display them on search results pages. This allows your business to appear in search results for brand-related queries, which aren't only restricted to your business's website. It's even better. Individual Tweets from Twitter were initially indexed and included in search results as well which gave another means to ensure your content's ranking in the search results. However, it was only temporary it was a short-term solution, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.
