5 Reasons Why Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI we hear many of these inquiries from the current and potential clients. Although social media has been an increasing channel for marketing in recent times, many businesses have yet to profit from it. This is particularly important to consider if you're planning to invest in search engine optimization. While the benefits of using social media might not be immediately apparent, they're crucial to SEO support. Here are five benefits of social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for a long years now. If people tweet, share, like or comment on the content they like it is referred to as a social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. Search engines evaluate these signals from social media, and use them as a quality factor when ranking the content. This is a way for search engines to know the most popular content and also what they consider to be high-quality. If an article is receiving lots of social shares it will be immediately classified.

2.) Link Building
It's been a long time that you could go out and ask for hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithms SEOs have to do link building the traditional way by creating high-quality content that is worthy of linking. But how do you reach websites willing to link to your content if you ask them directly, which is an "unnatural" practice for building links? Social media is your solution. Social media allows you to expose your content to appropriate audiences that are willing to share it with others, when it's worthy of linking to. These people will spread your content among others increasing your influence.

3) Content Amplification
No matter how top-quality your content is, it's unlikely to achieve much success in the absence of amplifying it. Email marketing is a great way to amplify content, but it'll only reach the people in your marketing database. Social media lets you reach new audiences with your content. If you share your content, your followers will also connect with their friends should they find it valuable. Then those people will be able to share it with their followers, further increasing your reach. As a result, you get many relevant visitors including inbound links, brand recognition and social signals - all of which are utilized by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
The brand's identity and reputation can tell search engines many things about the quality of your site and the extent to which it can be considered reliable in their ranking algorithms. Social media can help build brand awareness and increases the quality of the quality of your content. This is what Google calls co-citation. Building these co-citations using social media can improve Google's trust in your company web page and also assist with branded search queries.

5) Social Indexing
Search engines have been indexing social media profiles for some time now, which means they now appear on search result pages. This allows your business to appear in search results for brand-related queries, which aren't only restricted to your business's website. But there's more than that. Tweets that were individual from Twitter were once searchable and were displayed in the search results. This enabled your content to rank higher on search. That was only temporary for a few months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, زيادة مشاهدات اليوتيوب so it's important to leverage it for getting your content ranked.