Five Reasons Why Social Media Is Essential For SEO

What exactly does social media have to do with SEO? At MWI we hear many of these inquiries from potential and current clients. Social media is rapidly growing channel for marketing that most companies have only started to take advantage of over the past couple of years, yet it's essential to utilize it when you're investing efforts in search engine optimization. Making and managing social media accounts is extremely important for supporting SEO initiatives, but the benefits of social media aren't always apparent. Of the many reasons why you should consider social media as part of your online strategy There are five main reasons it's important for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. When people share content via Twitter, Facebook, comment or share the content that is known as a social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. Search engines measure these social signals and consider it a quality factor when ranking the content. It's a way to measure what content is popular with users and what their algorithm determines to be good quality. If something has a high amount of social shares, it can be instantly indexable.

2) Link Building
Long gone are the days of going out and asking for websites to link to yours. Google's Panda/Penguin algorithms are forcing SEOs to build links in by using the traditional method of creating quality content that is relevant. How do you reach out to websites that are willing to link to your site, if asking them directly would be thought to be "unnatural"? Social media is your solution. Social media enables you to expose your content to of the right people, who could be attracted to link to it if it's worth linking to. They will also promote your content to their networks which will increase the impact of your content.

3.) Content Amplification
No matter how top-quality the content you publish, it's not going to be popular until you amplify it. Sure, email marketing is an effective way to boost content, but it'll only be able to reach people who are in your database of marketing. It is possible to reach new audiences via social media. If you post your content to your followers, they'll share it with their own followings in the event that they find it helpful. These people will then spread the word to their networks to increase your reach. You'll also get relevant traffic through inbound linking as well as social signals and brand awareness These can be used by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it should be in their ranking algorithms. Aside from amplifying your content, شراء لايكات فيسبوك social media also helps to increase awareness of your brand. This is what Google calls co-citation. These co-citations are built through social media , which can help improve Google's trust and assist with branded searches.

5.) Social Indexing
Since the search engines index social media profiles these profiles are now showing as search results. This enables your brand to appear in search results for branded search queries , which is more than only your website. But there's more than that. Individual Tweets from Twitter were once indexed and shown in search results too providing another method for your content to rank in search. It was temporary, however it was a short-term solution, and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.