Five Reasons Why Social Media Is Important For SEO

What do social media have to do with SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is a rapidly growing channel for marketing that most companies have only just begun taking advantage of in the past few years. However, it's essential to utilize it - especially if you're investing resources in search engine optimization. While the benefits of using social media are not immediately apparent, they're vital for SEO aid. Of the many reasons to consider social media as a part of your strategy for online Here are five reasons why it's crucial to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for quite some period of time. A social engagement is when people comment, like on, share or tweet about a piece of content. A piece of content that has the highest number of social engagements will be able to show more social signals. Search engines look at these social signals, and use them as an index of quality when ranking the content. This allows search engines to determine the most popular content and also what they consider to be top-quality. If an article is receiving lots of social interaction, it can be instantly classified.

2.) Link Building
It's past the time when you could make a request for links from other websites. In the wake of Google's Panda and Penguin algorithm, SEOs are forced to create links in the traditional way to create quality content that is link-worthy. How do you reach out to websites that are willing to link to your content, when they are considered "unnatural"? Social media is the answer. Social media allows you to expose your content to interested audiences who might be willing to link to your content, شراء مشتركين يوتيوب in the event that it's worth linking to. They will also promote your content to others increasing your influence.

3) Content Amplification
No matter how top-quality your content is, it's unlikely to achieve much success unless you amplify it. Email marketing is an excellent way to increase the reach of your content, but it will only reach those in your marketing database. Social media enables you to increase the reach of your content. Once you share your content, those who follow you will share it with their following when they are satisfied with the content. The people who share it will share your content with their followers, which will increase your reach. You'll also get relevant traffic through inbound linking social signals, inbound linking, and brand recognition All of which can be used by search engines to make quality determination.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can inform search engines many things about the quality of your website as well as how much it is believed to be in its ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the content you publish. This is what Google calls co-citation. Building these co-citations using social media will help improve the trust Google has in your site, as well as aiding by using branded search terms.

5.) Social Indexing
Since the search engines are able to index social media websites these profiles are now showing in search results pages. This allows your business to be displayed in search results for search queries that are branded and not exclusive to your site. This is even better. Individual tweets from Twitter were once searchable and were displayed in search results. This allowed your website to be ranked higher in the results of a search. That was only temporary for a couple of months, until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.