5 Reasons Why Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? At MWI, we get these questions frequently from our current and prospective clients. Social media is an incredibly growing channel for marketing that most companies have only just begun taking advantage of in the last couple of years, yet it's crucial to make use of particularly if you're investing resources in search engine optimization. While the advantages of social media might not be immediately apparent, they're crucial to SEO help. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. Social engagement occurs when people comment, like or share tweets about content. The more social engagements your content has, the more social signals you send to your site. These social signals are used by search engines to determine the quality of content. This is a method for search engines to decide what people find most useful and alexa ترتيب المواقع what algorithm they believe to be top-quality. If the content you're looking at receives lots of engagement on social media the content can be identified.

2) Link Building
It is long past the period when you could just go out and ask for links from other websites. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to do link building by hand to create quality content which is relevant to linking. How do you get in touch with sites who are willing to link to your site if asking them directly is considered an "unnatural" link building practice? Social media can help. Social media can help you put your content in front of people who are interested and could be attracted to link to it should it be worthy of linking to. These users will then share your content with others, increasing your influence.

3.) The amplifying of content
You could create any good-quality content that you wish to however, it will not get any traction without amplifying it. Yes, email marketing is an effective way to boost content, but it will only reach the people in your database of marketing. Social media can help you connect with new audiences through your content. If you share your content, those who follow you will spread it to their networks should they find it valuable. This will cause them to spread the word to their networks, further increasing your reach. You'll also get relevant traffic as well as inbound linking as well as social signals and brand awareness and are used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
The brand's identity and reputation can inform search engines much about the credibility of your website as well as the extent to which it can be respected in their ranking algorithms. Aside from amplifying your content, social media also helps to increase awareness of your brand. Google calls this co-citation. Making these co-citations with social media can help increase Google's trust in your site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media profiles for some time now, which means they now appear in search result pages. This enables your brand to be displayed on search results when you type in branded search queries , which is more than the site of your business. This is even better. Individual tweets from Twitter were initially indexed and included in search results as well which gave another means to get your content noticed in search. It was temporary, however, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.