Five Reasons Why Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is rapidly growing channel for marketing that most companies have only started taking advantage of in the last few years, however it's essential to utilize it - especially if you're investing efforts in SEO. While the benefits of using social media may not seem immediately apparent, they're crucial for SEO support. Here are five reasons social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. Whenever people tweet, like, comment or share an article that is known as a social engagement. A piece of content with more social engagements will be able to show more social signals. These social signals are used by search engines to rank content. This is a way for search engines to identify what people find most useful and what their algorithm deems high-quality. The content you've created can be immediately indexed if it's receiving a lot of social engagement.

2.) Link Building
It's long gone from the moment when you could simply get links from other websites. Since the introduction of Google's Panda and Penguin algorithms SEOs must create links in the traditional way by creating high-quality content that is link-worthy. How do you reach websites that are willing to link to your content, when the request is considered "unnatural"? Social media is the answer. Social media can help you put your content in front of relevant audiences that may be in a position to influence them to link to your content if it's worth linking to. They will also connect your content to their network which will increase the impact of your content.

3.) Content amplification
You can write all the high quality content you want however it will not gain significant traction without the aid of amplification. Sure, email marketing can be a great way to amplify content, but it will only be able to reach people who are in your database of marketing. Social media allows you to reach new audiences with your content. If you post your content to your followers, they'll also share it with their personal followings If they are satisfied with the content. This will allow them to promote your content to their followers, thereby increasing your reach. You will also gain relevant traffic and inbound links social signals, inbound linking, and brand recognition and are used by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand image and recognition can inform search engines an awful lot about the overall quality of your site and the extent to which it can be trusted in its ranking algorithms. Social media is a great way to increase an image for موقع تزويد مشاهدات (socialwb.com) your business and also boosts the quality of your content. This is what Google calls co-citation. These co-citations are built through social media , which can help improve Google's trust as well as aid with search results that are branded.

5.) Social Indexing
Search engines have been indexing social media accounts for a number of years now which means that they appear in search result pages. This allows your business to be displayed on search results when you type in branded search queries that are not limited to just your own website. It's more than that. Individual tweets on Twitter were initially indexed and included in search results as well - enabling another way for your website to be ranked in search. However, it was only temporary, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.