Five Reasons Why Social Media Is Important For SEO

What exactly does social media have to have to do with SEO? At MWI, we get lots of questions from our current and prospective clients. Social media is a fast growing marketing channel that most businesses have only begun making use of in the past few years, but it's crucial to make use of particularly if you're investing funds into search engine optimization. Setting up and managing social media accounts is extremely important to assist in SEO efforts, although the benefits may not be immediately evident. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for some period of time. Social engagements occur the time when people share, like, comment on, share or tweet about content. The more social engagements a piece of content has, the more social signals you send to your site. Social signals are utilized by search engines to determine the quality of content. This is a way for search engines to identify the most popular content and what their algorithms consider as high-quality. A piece of content can also be indexed instantly if it's receiving a lot of engagement on social media.

2.) Link Building
There are no more days of soliciting websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to build links using the old method: make quality content that is relevant. What is the best way to reach websites that will link to your content, if asking them directly would be considered "unnatural"? Social media is the solution. Social media lets you expose your content to people who are willing to share it with others, if it is worth linking to. They will also be able to share your content with other people and increase your reach.

3.) Content Amplification
You can write all the excellent content you'd like to however it will not gain an enormous amount of attention without amplification. Email marketing is an effective way to boost content, but it can only reach those in your database of marketing. Social media enables you to expand your reach with your content. If you share your content with your followers, they will also share it with their personal followers if they find it helpful. They will also promote your content to their followers, increasing your reach. In return, you will gain lots of relevant traffic and inbound links, as well as brand recognition and social signals All of which are used by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it should be within their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the quality of your content. Google refers to this as co-citation. Building these co-citations through social media can improve the trust Google has in your web page and also assist by using branded search terms.

5) Social Indexing
Search engines have been indexing social media accounts for some time now so they can now show up in the search results pages. This enables your brand to be displayed in search results that include branded search queries , which is more than only your website. But there's more than that. Individual Tweets from Twitter were previously indexed and شراء مشتركين يوتيوب appeared in search results, too - enabling another way for your website to be ranked in the search results. It was temporary, however it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.