5 Reasons Why Social Media Is Important For SEO

What does social media have to do with SEO? At MWI we hear many of these inquiries from potential and current clients. Although social media has been an increasingly popular channel for marketing over the last few years, many businesses have yet to profit from it. This is especially true to consider if you're planning to invest in SEO. While the benefits of social media might not be immediately obvious, they are vital for SEO aid. Here are five benefits of social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversations in their algorithm for ranking. Social engagement occurs when people like, comment, share, or tweet about content. The more social engagements a piece of content is able to get, the more social signals you send to your site. Search engines measure these social signals, and consider it an element of quality when evaluating content. It's a way of evaluating what content is popular with users and what their algorithm determines to be top-quality. If the content you're looking at is receiving lots of engagement on social media, it can be instantly classified.

2.) Link Building
It's been a long period when you could just solicit hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithms SEOs have to perform link building in using the old-fashioned method - create high quality content that is link-worthy. But how do you reach websites willing to link to your content if you ask them directly, which is an "unnatural" link building method? Social media is the answer. Social media lets you share your content with people who are willing to link to it should it be worth linking to. These users will then be able to share your content with other people increasing your influence.

3.) Content Amplification
You can create all the good-quality content that you wish to but it's not going to gain much traction without amplification. Sure, email marketing is a great way to amplify content, but it will only reach people within your marketing database. You can reach new audiences via social media. If you send your content out to your followers, they will share it with their own followings in the event that they find it helpful. Then those people will also share it with their friends which will increase the reach of your content. Additionally, you will gain relevant traffic, inbound linking social signals, as well as brand recognition These can be utilized by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it needs to be for their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the quality of your content. This is what Google calls co-citation. These co-citations can be built via social media in order to increase Google's trust and help with branded searches.

5.) Social Indexing
Search engines have been indexing social media accounts for a number of years now so they can now appear in the search results pages. This enables your brand to appear in search results that include branded searches on more than just your own website. But there's more than that. Individual tweets from Twitter could be indexed and were displayed in the search results. This allowed your content to be ranked higher in searches. It was only for a short time, تخفيض ترتيب اليكسا however, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for تخفيض ترتيب اليكسا getting your content ranked.