5 Reasons Social Media Is Crucial For SEO

What exactly does social media have to in relation to SEO? At MWI we hear lots of questions from our potential and current clients. Social media is an incredibly expanding marketing channel that many businesses have only begun making use of in the last couple of years, yet it's vital to take advantage of it particularly if you're investing efforts in search engine optimization. The creation and management of social media accounts are important for supporting SEO efforts, although the benefits of social media aren't always obvious. Here are five benefits of social media is crucial for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. A social engagement happens when users like, share or alexa ترتيب المواقع share tweets about content. The more social engagements your content receives, the more social signals it will bring to your website. Social signals are utilized by search engines to determine the quality of content. This is a way for search engines to determine what people find most useful and what their algorithm deems good quality. Content can be instantly indexed in the event that it's receiving lots of social engagement.

2) Link Building
There are no more days of soliciting websites to link to your site. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to do link building the traditional way by creating high-quality content that is link-worthy. What is the best way to reach websites that will link to your content, if asking them directly would be thought to be "unnatural"? Social media is your solution. Social media can help you put your content in front of people who are interested and could be in a position to influence them to link to your content if it's worth linking to. People who connect your content to their friends, further increasing the influence of your content.

3.) Amplification of content
No matter how top-quality the content you publish, it's not going to get much traction without amplification. Email marketing can be a great way of amplifying content but it will only reach those in your list of marketing contacts. Social media allows you to expand your reach with your content. Once you share your content, your followers will share it with their following when they are satisfied with the content. This will allow them to promote your content to their followers, increasing the reach of your content. In return, you earn lots of relevant traffic such as inbound links, branding awareness and social signals These are all used by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines use brand reputation and image to assess the quality of your site and how trustworthy it should be for their ranking algorithms. Social media aids in building an image for your business and also boosts the quality of your content. Google refers to this as co-citation. Building these co-citations through social media will help improve Google's trust in your site, as well as aiding with branded search queries.

5.) Social Indexing
Since the search engines are able to index social media accounts these profiles are now showing on search results pages. This enables your brand to be displayed in search results for your branded search queries on more than only your website. It gets even better. Individual tweets on Twitter were at one time indexed and displayed in search results too giving another opportunity for your content to rank in search. The program was only temporary, however the deal was ended when Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for alexa ترتيب المواقع getting your content ranked.