Five Reasons Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is a rapidly growing marketing channel that most businesses have only begun to take advantage of over the last few years, but it's vital to take advantage of it in particular if you're putting resources in SEO. The creation and management of social media accounts is extremely essential to aid in SEO efforts, even though their benefits aren't immediately obvious. Out of the numerous reasons to think about social media as a part of your strategy for online Here are five reasons why it's crucial for زيادة مشاهدات اليوتيوب; blog post from Socialwb, SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for some period of time. When people share content via Twitter, Facebook, comment or share the content it is referred to as a social engagement. Content that has more social engagements is likely to have more social signals. These social signals are used by search engines to determine the quality of content. It's a way of evaluating the content that people consider useful over what their algorithm decides is of good quality. If the content you're looking at receives a lot of social engagement It can be quickly identified.

2.) Link Building
Long gone are the days of asking for websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to build links by using the traditional method of creating good quality content that is pertinent. How do you reach websites who are willing to link to your content, when asking them directly would be considered "unnatural"? Social media is your solution. Social media lets you share your content with interested audiences who might be willing to link to your content, in the event that it's worth linking to. People who spread your content among others and increase your reach.

3.) Amplification of content
No matter how top-quality the content you publish, it won't get much traction unless you amplify it. Marketing via email can be an effective method to increase the reach of your the content you create, but it won't be able to reach the people on your list of marketing contacts. You can reach new audiences through social media. If you send your content out to your followers, they will share it with their own followers if they find it helpful. These people will then be able to share your content with their followers, increasing your reach. As a result, you get lots of relevant traffic such as inbound links, social signals and brand awareness - all of which are used by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Recognition and Signals
Brand recognition and زيادة مشاهدات اليوتيوب brand identity can tell search engines much about the credibility of your site's content and how much it should be considered reliable in their ranking algorithms. Aside from amplifying your content social media also aids in build brand awareness. This is what Google refers to as co-citation. These co-citations are built via social media in order to increase Google's trust and help with search results that are branded.

5) Social Indexing
Search engines have been indexing social media sites for a number of years now, which means they now appear on search result pages. This allows your company to be displayed in search results for your branded search queries on more than just your company website. It's even better. Individual tweets from Twitter were once indexed and shown in search results too which gave another means to get your content noticed in search. This was just temporary for a couple of months until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.