Five Reasons Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Although social media has been a growing channel for marketing over the last few years, many companies have not yet started to take advantage of it. This is crucial if you are investing in search engine optimization. Making and managing social media accounts are extremely crucial to support SEO initiatives, but the benefits may not be immediately apparent. Of the many reasons to consider social media as a part of your overall strategy to be online Here are five reasons why it is essential to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversation as part of their ranking algorithms. Social engagements occur when users like, share or share tweets about an article. Content with more social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of content. It's a way to determine what content is popular with users in comparison to what their algorithm decides is top-quality. A piece of content could also be indexed instantly when it's getting a lot of social interaction.

2.) Link Building
The days of asking for websites to add links to yours. With the advent of Google's Panda and Penguin algorithm SEOs have to perform link building in by hand and create content of high-quality that is worthy of linking. How can you get your content to websites that will link to your content, if asking them directly would be considered "unnatural"? Social media is your answer. Social media allows you to expose your content to appropriate audiences that are willing to share it with others, if it is worth linking to. People who connect your content to their networks, further increasing the influence of your content.

3.) Content Amplification
You could create any high quality content you want, but it won't gain much traction without amplification. Sure, email marketing is an effective way to boost the content, but it'll only reach those in your marketing database. Social media lets you connect with new audiences through your content. If you share your content, your followers will share it with their following in the event that they find it helpful. Then those people will be able to share it with their followers which will increase the reach of your content. In return, you earn a lot of relevant traffic including inbound links, branding awareness and social signals All of which are used by search engines to judge content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's reputation and image to assess the quality of your site and how trustworthy it should be for their ranking algorithms. In addition to boosting your content, social media also helps increase brand recognition. Google calls this co-citation. These co-citations can be built through social media , which can help improve Google's trust and assist with branded searches.

5.) Social Indexing
Search engines have been indexing social media profiles since a while which means that they show up in the search results pages. This allows your brand to appear in search results for alexa ترتيب المواقع brand-related queries, which aren't exclusive to your site. But there's more than that. Individual tweets from Twitter were at one time indexed and alexa ترتيب المواقع displayed in search results as well providing another method to get your content noticed in the search results. The program was only temporary, however, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.