5 Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI, we get lots of questions from our current and prospective clients. Social media is rapidly growing marketing channel that most companies have only just begun taking advantage of in the past few years. However, it's vital to take advantage of it - especially if you're investing resources into SEO. Setting up and managing social media accounts are extremely essential to aid in SEO efforts, alexa ترتيب المواقع (source web page) even though their benefits aren't immediately apparent. Below are five reasons why social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for a long period of time. If people tweet, share, like or comment on the content they like that is known as a social engagement. The more social engagements your content is able to get, the more social signals it will bring to your site. Search engines look at these social signals, and then use them as an indicator of quality when ranking content. This is a way for search engines to identify the content that people are most interested in and what their algorithm deems good quality. A piece of content could be quickly indexed whenever it's attracting a significant amount of engagement on social media.

2) Link Building
It is long past the moment when you could simply go out and ask for links from other websites. Since the introduction of Google's Panda and Penguin algorithms SEOs must build links using the old-fashioned method to create quality content that is linked-worthy. How do you reach out to websites that will link to your content, if you ask them directly, which would be considered "unnatural"? Social media is your solution. Social media allows you to share your content with relevant audiences who may be willing to link to your content, when it's worthy of linking to. These users will then spread your content among others, increasing your influence.

3) Content Amplification
You can make all the good-quality content that you wish to however, it will not get significant traction without the aid of amplification. Marketing via email can be great method to boost the content you create, but it won't reach those in your list of marketing contacts. Social media enables you to reach new audiences with your content. After you have shared your content, those who follow you will connect with their friends in the event that they find it helpful. They will then share it with their following to increase your reach. Additionally, you will gain relevant traffic and inbound links, social signals, and brand recognition and are used by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines use brand name and reputation to determine the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Social media can help build brand awareness and increases the quality of the content you publish. Google calls this co-citation. Building these co-citations using social media can boost the trust Google has in your website as well as helping with branded search queries.

5) Social Indexing
Since search engines are able to index social media accounts which means they show as search results. This allows your brand to appear in search results for branded queries that are not exclusive to your site. It's more than that. Individual tweets from Twitter were once indexed and shown in search results, too which gave another means to get your content noticed in search. However, it was only temporary the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.