Five Reasons Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? At MWI we hear lots of questions from our potential and current clients. Social media is rapidly growing channel for marketing that most businesses have only recently begun using in the last few years. However, it's very important to leverage particularly if you're investing efforts in SEO. Setting up and managing social media accounts is essential to aid in SEO initiatives, but the benefits may not be immediately obvious. Out of the numerous reasons to consider the use of social media in your strategy for online Here are five reasons why it's crucial to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for a long time now. Social engagement occurs the time when people share, alexa ترتيب المواقع like, comment, share, or tweet about a piece of content. Content that has the highest number of social engagements is likely to have more social signals. Social signals are utilized by search engines to determine the quality of the content. It's a way to determine the quality of content that people are able to use and what their algorithm decides is top-quality. If the content you're looking at has a high amount of engagement on social media, it can be instantly indexed.

2) Link Building
There are no more days of going out and asking for websites to add links to yours. Google's Panda/Penguin algorithms are forcing SEOs to build links in by using the traditional method of creating good quality content that is pertinent. How do you reach out to websites that will link to your content, if they are thought to be "unnatural"? Social media is the solution. Social media allows you to expose your content to interested audiences who might be willing to link to your content, in the event that it's worth linking to. These users will then be able to share your content with other people and boost your authority.

3) Content Amplification
It doesn't matter how good your content is, it's not going to gain traction until you amplify it. Sure, email marketing is a great way to amplify content, but it'll only reach people within your database of marketing. You can reach new audiences via social media. After you have shared your content, your following will spread it to their networks should they find it valuable. They will also be able to share your content with their followers, which will increase your reach. You'll also get relevant traffic through inbound linking as well as social signals and brand awareness These can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand alexa ترتيب المواقع Awareness & Signals
The brand's identity and reputation can tell search engines many things about the quality of your website as well as the extent to which it can be believed to be in its ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the content you publish. Google refers to this as co-citation. These co-citations can be built by using social media to boost Google's credibility and aid in the search engine's branded searches.

5.) Social Indexing
Since search engines index social media accounts these profiles are now showing in search results pages. This allows your business to appear in search results for your branded searches on more than just your own website. However, it's even more than that. Tweets on their own from Twitter were once indexable and displayed in search results. This allowed your website to be ranked higher in searches. It was only for a short time, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.