Five Reasons Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? At MWI, we get these questions frequently from our current and prospective clients. Social media is an incredibly growing channel for marketing that most businesses have only recently begun to take advantage of over the past few years, however it's vital to take advantage of it when you're investing funds into SEO. While the benefits of social media are not immediately obvious, they are crucial to SEO help. Here are five reasons why social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for some period of time. Social engagements occur when users like, share or share tweets on a piece of content. Content that has more social engagements will be able to show more social signals. Search engines analyze these social signals and use them as an indicator of quality when ranking the content. This allows search engines to determine the content that people are most interested in and what their algorithm deems good quality. If an article has a high amount of social engagement it will be immediately indexed.

2.) Link Building
There are no more days of soliciting websites to link to yours. In the wake of Google's Panda and Penguin algorithms SEOs must perform link building in using the old-fashioned method by creating high-quality content that is link-worthy. But how do you reach websites willing to link to your site if asking them directly is considered an "unnatural" link building practice? Social media is the solution. Social media can help you present your content in front of the right people, who could be influenced to link to it if it's worth linking to. They will also promote your content to others and شراء متابعين تويتر boost your authority.

3.) Amplification of content
You can write all the top-quality content you like but it's not going to gain an enormous amount of attention without amplification. Email marketing is an excellent way to increase the reach of your content, but it'll only reach the people in your marketing database. The possibility of reaching new audiences is through social media. If you share your content, your followers will be able to share it with their followers in the event that they find it helpful. They will also promote your content to their followers, thereby increasing your reach. You'll also get relevant traffic, inbound linking, social signals, and brand awareness These can be utilized by search engines to make quality determination.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines can use brand reputation and image to assess the quality of your site and how reliable it ought to be when they rank it in their algorithms. Apart from boosting the quality of your content social media can also help build brand awareness. This is what Google calls co-citation. Making these co-citations with social media will help improve the trust Google has in your site, as well as aiding with search queries that are personalized.

5) Social Indexing
Since the search engines are able to index social media sites and display them in search results pages. This allows your company to show up in search results for your branded searches on more than just your own website. But there's more than that. Individual tweets from Twitter were once indexable and were displayed in the search results. This allowed your content to rank higher on search. However, it was only temporary it ended and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.