5 Reasons Social Media Is Important For SEO

What exactly does social media have to do with SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is an incredibly expanding marketing channel that many companies have only just begun making use of in the last few years, however it's crucial to make use of - especially if you're investing resources in SEO. While the benefits of using social media may not be immediately apparent, they're crucial for SEO support. Of the many reasons to think about social media as a part of your online strategy Here are five reasons why it is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for a long time. When people tweet, like, comment or share a piece of content that is known as a social engagement. A piece of content that has more social engagements will show higher social signals. Search engines analyze the social signals they receive, and شراء ساعات مشاهدة يوتيوب then use them as an element of quality when evaluating content. It's a method of determining what content is popular with users over what their automated algorithm determines to be of high quality. If an article receives lots of social engagement the content can be indexed.

2.) Link Building
It's been a long time when you could solicit links from other websites. With the emergence of Google's Panda and Penguin algorithms SEOs must create links in the traditional way by creating high-quality content that is linked-worthy. How do you get in touch with sites that would be willing to link to your content if asking them directly is considered an "unnatural" practice for building links? Social media is your answer. Social media can help you put your content in front of relevant audiences that may be convinced to link to it when it's worthy of linking to. People who promote your content to their network which will increase the impact of your content.

3) The amplifying of content
It doesn't matter how high-quality the content you publish, it's unlikely to gain traction without amplification. Email marketing is an effective method to increase the reach of your content but it will only reach those in your list of marketing contacts. Social media allows you to reach new audiences with your content. Once you share your content, those who follow you will be able to share it with their followers when they are satisfied with the content. This will allow them to promote your content to their followers, thereby increasing your reach. As a result, you get lots of relevant traffic including inbound links, social signals , and brand awareness All of which are used by search engines to determine content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can tell search engines much about the credibility of your site's content and how much it should be considered reliable in their ranking algorithms. Apart from boosting the quality of your content, social media also helps build brand awareness. This is what Google calls a co-citation. The creation of these co-citations via social media will help improve Google's trust in your website as well as helping by bringing in search queries that are branded.

5.) Social Indexing
Since search engines index social media websites which means they show in search results pages. This allows your business to show up in search results for specific queries that aren't exclusive to your site. It gets even better. Tweets on their own from Twitter could be indexed and included in the search results. This enabled your content to be more prominent in search. It was only for a short time, however it was a short-term solution, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.