5 Reasons Social Media Is Crucial For SEO

What do social media platforms provide in terms of SEO? At MWI we hear this a lot from current and prospective clients. Social media is a rapidly growing channel for marketing that most companies have only just begun making use of in the past few years, but it's vital to take advantage of it particularly if you're investing efforts in search engine optimization. Creating and managing social media accounts is extremely important to assist in SEO efforts, although the benefits may not be immediately evident. From the myriad of reasons you should think about the use of social media in your overall strategy to be online, here are 5 reasons it's important to SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. Whenever people tweet, like, comment or share an article it is referred to as a social engagement. Content with more social engagements is likely to have more social signals. Search engines measure these social signals, and use it as an index of quality when ranking the content. This allows search engines to know the content that people are most interested in and what algorithm they believe to be good quality. If the content you're looking at has a high amount of social interaction it will be immediately identified.

2) Link Building
It's long gone of soliciting websites to add links to yours. Google's Panda/Penguin algorithm has forced SEOs to linkbuild the old-fashioned way: write top-quality content that's relevant. How do you reach out to websites which are willing to hyperlink to your content, if asking them directly would be considered "unnatural"? Social media is the way to go. Social media lets you post your content and share it with people who are willing to link to your content, when it's worthy of linking to. They will also be able to share your content with their network which will increase the impact of your content.

3) Amplification of content
It doesn't matter how good your content is, it's not going to get much traction until you amplify it. Email marketing is an effective way to boost content, but it will only reach the people in your database of marketing. Social media lets you connect with new audiences through your content. If you publish your content to your followers, they'll share it with their own followings when they find it useful. This will cause them to also share it with their friends and increase your reach. You will also gain relevant traffic, inbound linking as well as social signals and brand awareness and can be utilized by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it needs to be in their ranking algorithms. Aside from amplifying your content Social media can also build brand awareness. Google calls this co-citation. These co-citations are built through social media , which can help improve Google's trust and help with brand-name searches.

5.) Social Indexing
Search engines have been indexing social media accounts since a while which means that they appear on the search results pages. This lets your company's brand appear in search results for تزويد مشتركين يوتيوب branded queries that are not only restricted to your business's website. It gets even better. Individual tweets from Twitter were previously indexed and تزويد مشتركين يوتيوب appeared in search results, too providing another method to ensure your content's ranking in the search results. The service was temporary for a couple of months, until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.