5 Reasons Social Media Is Important For SEO

What does social media have to relate to SEO? MWI gets this information a lot from both current and potential clients. Although social media has been an increasingly popular channel for marketing in recent years, the majority of companies have not yet started to profit from the potential of it. This is crucial if you are investing in search engine optimization. While the advantages of social media may not seem immediately obvious, they are essential for SEO help. There are many reasons you should think about social media as part of your overall strategy to be online, here are 5 reasons why it is essential to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. A social engagement happens when people comment, like on, share or tweet about an article. The more social engagements a piece of content is able to get, the more social signals you send to your site. Search engines evaluate these social signals, and use them as a quality factor when ranking content. This allows search engines to know what content people consider to be most valuable and what their algorithm deems as high-quality. If the content you're looking at receives lots of social engagement it will be immediately indexable.

2) Link Building
Long gone are the days of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithm has forced SEOs to linkbuild by using the traditional method of creating good quality content that is pertinent. How do you reach websites that will link to your site, if asking them directly would be thought to be "unnatural"? Social media is the way to go. Social media enables you to present your content in front of people who are interested and could be in a position to influence them to link to your content when it's worthy of linking to. Those people will also promote your content to their network, further increasing the influence of your content.

3.) Content amplification
You can make all the top-quality content you like however, it will not get any traction without amplifying it. Marketing via email is a great way of amplifying the content you create, but it won't reach those in your marketing list. Social media can help you increase the reach of your content. Once you share your content, the people who follow you will spread it to their networks if they find it useful. The people who share it will promote your content to their followers, increasing the reach of your content. In return, you gain a lot of relevant traffic and inbound links, as well as social signals , and brand awareness These are all used by search engines to judge the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can tell search engines a lot about the quality of your site's content and the extent to which it can be believed to be in its ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the content you publish. This is what Google calls a co-citation. Building these co-citations using social media can boost Google's trust in your company website , and will also help with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media accounts for some time now which means that they appear in search result pages. This allows your company to appear in search results that include branded searches on more than the site of your business. It's even better. Tweets that were individual from Twitter were once indexed and شراء متابعين تويتر included in search results. This allowed your content to be ranked higher in the search results. It was temporary, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.