Five Reasons Social Media Is Essential For SEO

What do social media have to have to do with SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is an incredibly expanding marketing channel that many companies have only just begun taking advantage of in the last couple of years, yet it's crucial to make use of in particular if you're putting resources in search engine optimization. While the advantages of social media are not immediately apparent, they are vital for SEO aid. Here are five reasons why social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for quite some period of time. When people share content via Twitter, Facebook or comment on the content that is known as a social engagement. Content that has more social engagements will show higher social signals. Search engines look at these social signals and شراء متابعين تيك توك consider it a quality factor when ranking the content. It's a way to determine the content that people consider useful over what their automated algorithm decides is of good quality. A piece of content could be instantly indexed when it's getting a lot of social engagement.

2.) Link Building
Long gone are the days of asking for websites to link to your site. Google's Panda/Penguin algorithms are forcing SEOs to build links in the traditional way: create quality content that is relevant. How do you reach websites that are willing to link to your website, even if asking them directly would be thought to be "unnatural"? Social media is the answer. Social media lets you post your content and share it with interested audiences who might be willing to share it with others, when it's worthy of linking to. These people may also share your content with their networks which increases the power of your content.

3.) The amplifying of content
No matter how top-quality your content is, it's not going to gain traction in the absence of amplifying it. Sure, email marketing can be an effective way to boost content, but it will only reach the people in your database of marketing. You can also reach new audiences via social media. If you post your content to your followers, they will also share it with their personal followers If they are satisfied with the content. These people will then be able to share your content with their followers, increasing the reach of your content. In addition, you'll gain relevant traffic through inbound linking social signals, inbound linking, and brand recognition, all of which are used by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Communication and Awareness
The brand's identity and reputation can tell search engines many things about the quality of your website and how much it is considered reliable in their ranking algorithms. Social media can help build an image for your business and also boosts the quality of your content. Google refers to this as co-citation. Co-citations can be created through social media to improve Google's trust and assist with branded searches.

5) Social Indexing
Since search engines index social media sites which means they show up in search results pages. This lets your company's brand be listed in search results on branded queries that are not restricted to your website. But there's more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results too providing another method to ensure your content's ranking in search. This was just temporary for a couple of months before Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.