5 Reasons Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? MWI receives this kind of information frequently from both current and potential clients. While social media has become a growing channel for marketing in recent years, most companies have not yet started to make use of the potential of it. This is crucial when you're investing in SEO. While the advantages of social media might not be immediately obvious, they are crucial for SEO aid. Here are five reasons social media is essential for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversations in their algorithm for ranking. Whenever people tweet, like, comment or share an article This is referred to as social engagement. The more social engagements a piece of content gets, the greater social signals you build to your site. Search engines measure these signals from social media, and then use them as an indicator of quality when ranking the content. It's a method of determining the quality of content that people are able to use and what their algorithm determines to be good quality. If an article receives a lot of social engagement the content can be classified.

2) Link Building
The days of asking for websites to link to yours. In the wake of Google's Panda and Penguin algorithms SEOs must build links the old fashioned way by creating high-quality content that is linked-worthy. How can you get your content to websites that are willing to link to your content, if the request is thought to be "unnatural"? Social media is the solution. Social media can help you present your content in front of people who are interested and could be influenced to link to it if it's worth linking to. These people may also share your content with their network which will increase the impact of your content.

3.) The amplifying of content
You can make all the high quality content you want however it will not gain much traction without amplification. Sure, email marketing is an effective way to boost content, but it'll only reach the people in your marketing database. Social media allows you to reach new audiences with your content. If you post your content to your followers, they will also share it with their personal followers when they find it useful. These people will then also share it with their friends and increase your reach. As a result, you get lots of relevant traffic, inbound links, brand recognition and زيادة مشاهدات اليوتيوب social signals - all of which are used by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can tell search engines many things about the quality of your site and how much it is respected in their ranking algorithms. Alongside boosting your content social media can also help create brand awareness. This is what Google calls co-citation. Building these co-citations using social media can help increase the trust Google has in your web page and also assist with branded search queries.

5.) Social Indexing
Since the search engines are able to index social media accounts, they are now showing in search results pages. This allows your company to appear on search results when you type in branded search queries that are not limited to the site of your business. However, it's even more than that. Tweets that were individual from Twitter could be indexed and were displayed in the search results. This enabled your content to rank higher on search. This was just temporary for a few months, until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.