Five Reasons Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI we hear this a lot from potential and current clients. Social media is an incredibly growing marketing channel that most businesses have only recently begun using in the past few years, however it's crucial to make use of when you're investing resources in SEO. While the advantages of social media might not be immediately obvious, they are essential for SEO support. Out of the numerous reasons why you should consider the use of social media in your strategy for online, here are 5 reasons why it's crucial to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. Social engagement occurs the time when people share, like, comment or share a tweet about an article. Content that has more engagements on social media will have more social signals. These social signals are used by search engines to rank the content. This is a method for search engines to identify the most popular content and what their algorithm deems good quality. The content you've created can also be indexed instantly when it's getting a lot of engagement on social media.

2) Link Building
It's been a long period when you could just get links from other websites. Since the introduction of Google's Panda and Penguin algorithm SEOs are now forced to perform link building in the traditional way by creating high-quality content which is relevant to linking. But how do you reach sites who are willing to link to your content , if asking them directly is considered an "unnatural" link building technique? Social media is the answer. Social media lets you expose your content to of the right people, who could be attracted to link to it should it be worthy of linking to. They will also share your content with their friends, further increasing the influence of your content.

3) Content Amplification
It doesn't matter how high-quality your content is, it's not going to achieve much success unless you amplify it. Marketing via email can be an effective method to increase the reach of your content but it will only get to those on your list of marketing contacts. Social media allows you to connect with new audiences through your content. If you share your content, the people who follow you will share it with their following if they find it useful. Then those people will spread the word to their networks to increase your reach. As a result, you get a lot of relevant traffic, inbound links, شراء متابعين تيك توك (he has a good point) social signals , and brand awareness - all of which are utilized by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines will use your brand's reputation and image to assess the quality of your site and how trustworthy it should be when they rank it in their algorithms. Social media can help build brand awareness and amplifies the quality of your content. Google refers to this as co-citation. These co-citations can be developed via social media in order to increase Google's credibility and aid in the search engine's branded searches.

5.) Social Indexing
Since the search engines index social media sites which means they show up in search results pages. This allows your business to show up in search results for brand-related queries, which aren't exclusive to your site. But it gets even better than that. Individual tweets from Twitter were initially indexed and included in search results too providing another method for your content to rank in the search results. It was only temporary for a few months before Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.