Five Reasons Social Media Is Important For SEO

What does social media have to offer SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Although social media has been a growing channel for marketing in recent years, most businesses have yet to profit from the potential of it. This is especially important when you're investing in search engine optimization. Creating and managing social media accounts is essential to aid in SEO efforts, although their benefits aren't immediately apparent. Here are five benefits of social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for quite some time. Social engagement occurs when users like, share, share, or tweet on a piece of content. The more social engagements your content has, the more social signals it will bring to your website. Social signals are utilized by search engines to rank the content. It's a method of determining what content is popular with users in comparison to what their algorithm decides is of high quality. If an article receives lots of social interaction it will be immediately indexed.

2.) Link Building
The days of asking for websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to build links using the old method: make quality content that is relevant. How do you reach out to websites that are willing to link to your content, if asking them directly would be considered "unnatural"? Social media is the solution. Social media lets you expose your content to relevant audiences who may be willing to share it with others, should it be worth linking to. These people may also promote your content to their networks and increase the reach of your content.

3) Content Amplification
It doesn't matter how good the content you publish, it's not going to achieve much success without amplification. Email marketing is an excellent method to amplify content, but it'll only reach the people in your database of marketing. It is possible to reach new audiences via social media. If you share your content, those who follow you will also spread it to their networks when they are satisfied with the content. This will cause them to share it with their following which will increase the reach of your content. Additionally, you will gain relevant traffic, inbound linking, social signals, and brand awareness All of which can be utilized by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand's image and recognition to judge the quality of your site and how trustworthy it needs to be for their ranking algorithms. In addition to boosting your content social media also aids in create brand awareness. Google calls this co-citation. Building these co-citations using social media can improve Google's trust and confidence in your website , and will also help by using branded search terms.

5.) Social Indexing
Search engines have been indexing the social media pages for alexa ترتيب المواقع a few years now which means that they appear in search result pages. This allows your business to show up in search results for specific queries that aren't restricted to your website. This is even better. Individual tweets from Twitter were once indexed and shown in search results too which gave another means to ensure your content's ranking in the search results. It was only for a short time, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.