5 Reasons Social Media Is Important For SEO

What does social media have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is an incredibly growing marketing channel that most companies have only started taking advantage of in the last few years, but it's vital to take advantage of it - especially if you're investing efforts in SEO. Making and managing social media accounts are important to assist in SEO efforts, even though their benefits aren't immediately apparent. Here are five reasons why social media is essential for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. Social engagement occurs when people comment, like, share, or tweet about a piece of content. Content that has more engagements on social media will be able to show more social signals. These social signals are used by search engines to rank content. It's a way of evaluating what content is popular with users and what their algorithm determines to be good quality. A piece of content can be immediately indexed in the event that it's receiving lots of social engagement.

2) Link Building
Long gone are the days of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to build links in the traditional way: create good quality content that is pertinent. But how do you reach sites that would be willing to link to your content if asking them directly is considered an "unnatural" practice for building links? Social media is the way to go. Social media allows you to put your content in front of people who are interested and could be attracted to link to it in the event that it is worthy of linking to. They will also be able to share your content with their network and increase the reach of your content.

3) The amplifying of content
You can write all the good-quality content that you wish to however it will not gain any traction without amplifying it. Email marketing is an effective way to boost the content, but it'll only reach those in your marketing database. It is possible to reach new audiences via social media. Once you share your content, your following will also spread it to their networks in the event that they find it helpful. This will allow them to recommend your content to their followers, which will increase your reach. In return, you will gain an abundance of relevant traffic such as inbound links, social signals and brand awareness These are all used by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand image and recognition can inform search engines many things about the quality of your site's content and the extent to which it can be trusted in its ranking algorithms. Social media helps to build brand شراء لايكات فيسبوك awareness and increases the quality of the content you publish. Google calls this co-citation. Co-citations can be created via social media in order to increase Google's trust and help with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing social media profiles for some time now which means that they appear on search result pages. This allows your brand to show up in search results for branded queries that are not only restricted to your business's website. This gets better. Tweets that were individual from Twitter were once searchable and were displayed in search results. This allowed your website to be more prominent in the search results. It was only for a short time, however it was a short-term solution, and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.