Five Reasons Social Media Is Important For SEO

What do social media have to have to do with SEO? MWI gets these kinds of information from both current and potential clients. While social media has been an increasing marketing channel in recent years, most companies have not yet started to profit from the potential of it. This is especially true if you are investing in search engine optimization. Making and managing social media accounts are extremely important for supporting SEO efforts, although the benefits are not immediately apparent. Below are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for a long years now. A social engagement is when people comment, like or share a tweet about a piece of content. The more the number of social interactions that a piece content is able to get, the more social signals it will bring to your site. Social signals are utilized by search engines to determine the quality of content. This is a method for search engines to identify what people find most useful and what algorithm they believe to be good quality. If a piece of content is receiving lots of engagement on social media the content can be indexed.

2.) Link Building
The days of going out and soliciting websites to add links to your site. Google's Panda/Penguin algorithms are forcing SEOs to link build the old-fashioned way: write good quality content that is pertinent. What is the best way to reach websites that will link to your content, if they are thought to be "unnatural"? Social media is your answer. Social media allows you to put your content in front of relevant groups of people who may be in a position to influence them to link to your content when it's worthy of linking to. People who be able to share your content with their network and increase the reach of your content.

3.) The amplifying of content
It doesn't matter how good the content you publish, it will not get much traction without amplification. Email marketing is an effective method to increase the reach of your the content you create, but it won't reach those in your marketing list. You can also reach new audiences via social media. Once you share your content, those who follow you will be able to share it with their followers when they are satisfied with the content. These people will then also share it with their friends which will increase the reach of your content. You'll also get relevant traffic, inbound linking, social signals, and brand شراء لايكات فيسبوك awareness All of which can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand image and recognition to judge the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Social media is a great way to increase brand awareness and increases the quality of the content you publish. Google calls this co-citation. These co-citations can be built through social media , which can help improve Google's trust and help with brand-name searches.

5) Social Indexing
Search engines have been indexing the social media pages for some time now so they can now appear on results pages for search engines. This allows your business to be displayed in search results for branded queries that are not limited to your company website. It's more than that. Individual tweets from Twitter were once indexable and were displayed in the search results. This allowed your website to rank higher in search. It was only for a short time, however the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.