Five Reasons Social Media Is Important For SEO

What does social media have to relate to SEO? At MWI, we get lots of questions from our potential and current clients. While social media has become an increasingly popular channel for marketing in recent years, most businesses have yet to benefit from the potential of it. This is particularly important to consider if you're planning to invest in SEO. While the benefits of social media are not immediately apparent, they are vital for SEO support. Below are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for some period of time. A social engagement happens when users like, share, share, or tweet on a piece of content. The more social engagements a piece of content is able to get, the more social signals you build to your site. Search engines look at these social signals and then use them as an indicator of quality when ranking the content. This is a method for search engines to identify what people find most useful and what their algorithm deems high-quality. If an article receives a lot of social interaction, it can be instantly identified.

2) Link Building
It's past the time that you could get hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithms SEOs have to build links using the old-fashioned method and create content of high-quality that is link-worthy. But how do you reach sites that would be willing to link to your content if asking them directly is considered an "unnatural" link building practice? Social media is the way to go. Social media enables you to place your content in front of relevant groups of people who may be convinced to link to it in the event that it is worthy of linking to. These people may also be able to share your content with their friends, further increasing the influence of your content.

3) Content Amplification
You can write all the excellent content you'd like to however, it will not get any traction without amplifying it. Sure, email marketing is an excellent way to increase the reach of your content, but it'll only reach those in your marketing database. You can reach new audiences through social media. If you send your content out to your followers, they'll share it with their own followings If they are satisfied with the content. Then those people will be able to share it with their followers, further increasing your reach. You will also gain relevant traffic through inbound linking social signals, inbound linking, and brand recognition These can be utilized by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines use brand identity and شراء ساعات مشاهدة يوتيوب awareness to determine the quality of your site and how trustworthy it must be in their ranking algorithms. In addition to boosting your content social media also aids in increase brand recognition. This is what Google calls a co-citation. Co-citations can be created through social media to improve Google's trust as well as aid with branded searches.

5) Social Indexing
Since search engines index social media sites and display them in search results pages. This enables your brand to be displayed in search results for your branded search queries that are not limited to just your own website. It gets even more effective. Individual Tweets from Twitter were previously indexed and appeared in search results, too giving another opportunity to ensure your content's ranking in the search results. It was only for a short time, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.