5 Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI, we get lots of questions from our current and prospective clients. Social media is an incredibly expanding marketing channel that many companies have only started to take advantage of over the last few years. However, it's essential to utilize it particularly if you're investing resources in search engine optimization. Setting up and managing social media accounts are important to assist in SEO initiatives, but the benefits of social media aren't always evident. Here are five reasons social media is important for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. A social engagement is the time when people share, like, comment or share a tweet about an article. The more social engagements your content receives, the more social signals you build to your site. Search engines analyze these signals from social media, and use it as an indicator of quality when ranking the content. It's a way of evaluating what content people find useful over what their algorithm determines to be of good quality. If something has a high amount of social shares it will be immediately indexable.

2.) Link Building
It's long gone of asking for websites to link to yours. With the advent of Google's Panda and Penguin algorithm SEOs are now forced to do link building using the old-fashioned method - create high quality content that is worthy of linking. But how do you reach websites willing to link to your content , if they are not directly approached as an "unnatural" link building method? Social media is the way to go. Social media enables you to expose your content to of relevant groups of people who may be in a position to influence them to link to your content should it be worthy of linking to. These people will share your content with others increasing your influence.

3.) The amplifying of content
The quality of your content is, it's unlikely to achieve much success unless you amplify it. Yes, email marketing is a great way to amplify content, but it can only reach people within your marketing database. Social media can help you reach new audiences with your content. Once you share your content, your followers will also connect with their friends if they find it useful. They will then be able to share it with their followers which will increase the reach of your content. In return, you gain a lot of relevant traffic, inbound links, brand recognition and social signals - all of which are utilized by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's identity and شراء متابعين تويتر (https://socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%aa%d8%a7%d8%a8%d8%b9%d9%8a%d9%86-%d8%aa%d9%88%d9%8a%d8%aa%d8%b1/) awareness to determine the credibility of your website and how reliable it ought to be when they rank it in their algorithms. Social media aids in building brand recognition and boosts the visibility of your content. This is what Google calls co-citation. Making these co-citations with social media can boost Google's trust in your company site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing the social media pages for a number of years now so they can now appear on the search results pages. This lets your company's brand be listed in search results on specific queries that aren't limited to your company website. This gets better. Tweets on their own from Twitter were once searchable and were displayed in the search results. This allowed your website to rank higher in search. It was only for a short time, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.