Difference between revisions of "Five Reasons Why Social Media Is Important For SEO"

Revision as of 15:16, 9 January 2022

What do social media have to in relation to SEO? At MWI we hear lots of questions from our potential and current clients. While social media has been an increasing channel for marketing in recent years, most firms haven't yet begun to make use of it. This is especially true when you're investing in SEO. Making and managing social media accounts are extremely important for supporting SEO initiatives, but their benefits aren't immediately obvious. There are many reasons why you should consider the use of social media in your overall strategy to be online Here are five reasons it's important to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for a long years now. If people tweet, share, like or comment on an article it is referred to as a social engagement. The more social interactions a piece of content receives, the more social signals you build to your website. Search engines evaluate these signals from social media, and use it as an index of quality when ranking content. This allows search engines to determine what content people consider to be most valuable and also what they consider to be high-quality. A piece of content can be quickly indexed if it's receiving a lot of social engagement.

2.) Link Building
The days of going out and soliciting websites to link to yours. Google's Panda/Penguin algorithms have compelled SEOs to build links the old-fashioned way: write quality content that is relevant. How do you get in touch with websites willing to link to your content , if asking them directly is considered an "unnatural" link building method? Social media can help. Social media allows you to post your content and شراء متابعين تويتر share it with relevant audiences who may be willing to share it with others, when it's worthy of linking to. People who promote your content to their friends which will increase the impact of your content.

3) Content Amplification
You can write all the high quality content you want however it will not gain significant traction without the aid of amplification. Sure, email marketing can be an excellent way to increase the reach of your content, but it'll only reach people within your database of marketing. Social media allows you to reach new audiences with your content. If you publish your content to your followers, they will share it with their own followers in the event that they find it helpful. The people who share it will share your content with their followers, thereby increasing your reach. You will also gain relevant traffic through inbound linking as well as social signals and brand recognition, all of which can be utilized by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Recognition and Signals
The brand's identity and reputation can tell search engines much about the credibility of your website as well as the extent to which it can be respected in their ranking algorithms. Apart from boosting the quality of your content, social media also helps to increase awareness of your brand. Google calls this co-citation. Building these co-citations using social media can improve Google's trust and confidence in your web page and also assist by using branded search terms.

5.) Social Indexing
Since search engines index social media accounts these profiles are now showing in search results pages. This allows your business to be displayed in search results that include branded search queries that are not limited to just your company website. It gets even better. Individual tweets on Twitter were initially indexed and included in search results as well providing another method for your content to rank in search. It was temporary, however it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.