BrainyCP - User contributions [en]

Utilizing 7 Seo Methods Like The Pros

2022-01-21T10:29:07Z

TeresaForsyth55: Created page with "Email Advertising Ideas This is a brand new method, and is now a time period many in the content advertising + search engine optimization group reference regularly. By..."

Email Advertising Ideas This is a brand new method, and is now a time period many in the content advertising + search engine optimization group reference regularly. By naming the process he shared, Brian gets a lot of cred + backlinks to his original content. These kinds of weblog posts work nicely for opinions and rants, but also factual explanations. By filling this dictionary with generally searched advertising phrases, we're able to place ourselves as advertising thought leaders and drive more traffic to different weblog content material. You’ve in all probability visited Wikipedia a few instances by this point… which is largely created from user-generated content + editing and polici br>- These are knowledge points that you've got got the ability to trace, but haven't organized into usable information. Segmenting your listing by how lengthy someone has been a member of your website might help you gauge how acquainted they're together with your brand, what they already know, and what they nonetheless have to study. Wouldn't it's nice if Bob knew every customer's preferences, background, and tastes after they walked in the door so he may present each individual with a customized menu? Meat-free offerings for vegetarian clients, a "greatest hits" menu for brand new diners, free sides for his greatest patrons, and so forth. Grow your corporation by attracting strangers and changing them to customers—at scale. Segmenting by age could be helpful should you don’t have much more . The extra particular they are, though, the simpler it is to observe your progress and figure out what’s working in phrases of content advertising. Anna Cunningham is the Content Marketing Manager at Hive.co, a data-driven e mail advertising CRM that offers brands deeper insight into buyer conduct to permit them to sell more. She creates content material that fuels buyer experiences throughout all advertising cha s. Business e-mail marketing content connection on peopleEmail advertising is an efficient way to talk and stay linked to your shoppers or clients whereas additionally promoting your corporation. Common email campaigns encompass services or products bulletins, a company e-newsletter, lead nurturing and sales promotions. But, the truth is that there are quite a few content material marketing formats and every one has its personal unique advantages. Knowing the various sorts of content material marketing is important, as a end result of it gives you more choices in your digital advertising toolbox. Moreover, it’s crucial to know tips on how to use every one successfully to create a cohesive overall content advertising strategy. However, whereas just about every small business and startup understands the worth of content advertising, it might be a scary thought to dive pro br> Digital Advertising Agency Vs Promoting br> A nice content strategy will work to convey those new connections to the web site and deliver what they should complete each step in their shopping for journey. For instance, ensure that your printed supplies have a scannable QR code of your Snapchat channel, and encourage individuals to go to your YouTube or Facebook pages. Although most of us are used to studying off screens, there’s one thing about paper copy that makes it easier to process and recall the knowledge that wa arn. But we solely use hard copy advertising supplies to further strengthen a relationship with a client. Even although conventional marketing is as essential as digital marketing, it is diminishing in our digitally based mostly world. For today’s businesses, it is essential to have a web site and use the online as a way to work together with their consumer base. There are some successful conventional advertising methods but we want to take a bonus of digital advertising so as to keep up in today� world. A visually daring billboard or a hanging TV industrial is a normal part of most people’s ever es. How To Use E-mail To Create Custo lty Promoting products to your existing clients is always extra cost-effective than attracting new ones. Improving your customer retention price by 5% can enhance income by as much as 95%. Of course, all businesses attempt to offer their customers with the most effective expertise attainable. This goes again to the shopper lifecycle; it’s imperative that manufacturers cater to their customers’ needs all through all stages of the cus r journey. The buyer who refers the new customer could be rewarded in a variety of ways, like dollars off their next buy, a gift card, a free service and far more. On the other hand, companies benefit from referrals as a result of they’re acquiring new customers which might be spending money at their store. VIP customer loyalty applications consist of varied tiers that each customer falls into based on the amount that they spend, the number of factors they've, or different parameters. This benefits both clients and merchants; clients earn better perks at higher tiers, whereas merchants can simply phase the shoppers who are most engaged with their brand. Rather than having to dig into the client data, retailers can see the highest-spending prospects just by looking at who's in th ghest tier. It takes significant effort and time to perform both of the above targets utilizing a DIY loyalty program. However, you can even reward your customer for other types of actions corresponding to retailer registrations, referrals, social shares, and so on. The Net Promoter Score is a device that can be used to gauge the loyalty of a firm’s customer relationships and could be related to a firm’s income progress. Brad is a copywriter with 10 years' experience writing partaking content material for newspapers, web sites, feature magazines, educational ebooks, real property agencies and extra. In writing content material for Stamp Me Loyalty Solutions, he has accrued a wealth of information in loyalty advertising development d techniques. Baron Fig makes office materials, a broad market to sell in, however has a program devoted to planting trees for each merchandise bought. Conscious customers will suppose extremely of your small enterprise and will spread word of these applications due to its selfless nature. But if you wish to retain customers, you'll want to minimize those errors and proper them immediately once they happen. Instead, problem your staff to take heed to what the customer is saying and process the suggestions. More typically than not, your customer will be happier with the answer than they might be with a replacement or perk — although these can hel n the deal. How To Do Aggressive Evaluation I l Marketing If you would possibly be looking for a advertising analytics device to help with the aggregation of your data into a single vacation spot, you'll in all probability need to verify over this listing of platforms intimately. Grow permits businesses to simply entry and analyze their information in real-time from numerous sources, together with SaaS applications, databases, and spreadsheets. Users can even create custom-made dashboards and stories supposedly without the necessity of a developer. The platform features pre-built reports that might be applied with ingle click on. And whenever you do, you will by no means take your prospects - or your success - for granted. Rather than researching the company’s strategy at a single mounted point, give attention to how the corporate has grown and progressed over time. Information on how your competitors have grown over time could be extra significant than just figuring out what their method was in the early days of the enterprise. You'll wish to evaluation a competitor's worker depend as this is a good indication of how much their company has grown in all the time that it has been an operating. Use websites similar to LinkedIn, Owler, AngelList and Crunchbase to seek out the "biographical ta of a company. Another method to compare the online authority of your rivals is by taking a look at their backlink portfolio. Compare the quantity and high quality of backlinks pointing to your website and your competitors. Also, have a look at the linking websites that your rivals have in common. To compare multiple websites from one report, use Alexa’s Site Comparisons device. Enter as much as ten rivals to supply a report with side-by-side site metrics. Now that you know the advantages of a aggressive analysis in advertising, let’s have a glance at how you can perform one in your bra ur purchasers. Natural Vs cebook Adverts Social media advertising requires a lot of testing and trying things out. You can’t improve any particular side of it without figuring out what signals to pay attention to. You may even use these alerts to define targets for your social media objectives that can assist you stay motivated and on monitor. A good technique will assist your brand find the proper prospects on this growing space. Whether you’re new to social media or revisiting your strategy for 2022, follow these steps t eate your technique. From 2019 to 2020 alone, the online livestreaming industry has grown by 99%, based on the most recent knowledge from StreamElements. Conviva’s newest State of Streaming report reveals that reside content material also earns 27% extra minutes of watch time per viewing compared to on-demand video. Justine’s video content material sees millions of views per video, attracting the right audience to her model. This is all topic to change or evolve as you begin getting suggestions when you start to execute your strategy, pursuing the marketing objectives we identified earlier. If your business naturally focuses on a particular area of interest market , your job might be simpler than if you’re trying to attraction to a extra common viewers . Check out places your audiences typically hang out, corresponding to in subreddits or blogs, to see wh hey’re thinking about. Programmatic show promoting is an important part of reaching both your intended viewers and business objectives. Salesforce Marketing Cloud helps preserve a relationship along with your prospects beyond your app and web site. Use marketing techniques from our toolkit to boost your brand, construct your group, and measure viewers behavior. Improve model loyalty, model recognition, and conversions using complete soci edia marketing software. Goal-based bidding focuses on setting the specified cost or achieved worth. It includes a value cap , and minimal ROAs , [https://devhub.org.uk/index.php/User:MirandaHerring3 seo] concentrating on a minimal desired quantity returned on advert spend for particular person bids. An ad’s distinctive ad auction determines its price, including the overall amount spent and the price of particular person outcomes acquired. Ads with defined target audiences matching the viewe ompete automatically. The Importance Of Susta Social Media Presence We don't ask for your account password or another details other than your Instagram account handle. All of our practices are 100 percent compliant with Instagram's phrases of service, so you may be never vulnerable to being shadow banned or motion blocked when working with Social Sensei. We don't want your password so your account is never in jeopardy of being hacked, stolen, misused, shadow banned, or motion blocked. You can rest figuring out that Social Sensei abides by all of Instagram's phrases of service and your account is 100% secure when working with us. 🚀Gain thousands of actual followers on your tagram account every month. According to Adweek, the industry is ready to succeed in $10 billion in price by 2020. Other networks like Snapchat, YouTube and TikTok have their own set of influencers with different demographics. Partner with influencers to maximise attain and sales for model new products or services. While this platform is often looked at as a method of aggregating information, or as an outlet for engaging in pithy debates, Twitter additionally serves as an effi t customer service channel. Until now, Organifi has worked with all kinds of influencers, together with yoga influencers, health instructors, workout lovers, bodybuilders, and nutritionists, and they proceed to take action. People do not wish to be offered on social media; they are sick and drained of seeing adverts. Try to promote your model in a friendly way such that it strikes a chord along with your audience's feelings, don't just ask people to buy, buy, and buy. It entails knowing when your viewers is online and extra likely to have interaction. The other half battle is discovering the proper stability between human and promotional posts. Try as quickly as including movies in your content posting strategy, a ill not regret it ever. 12 Methods t Progress On Pinterest Many retailers will embody the product description, value, and product name within the pin. Shop the look pins – Also often recognized as buyable pins, these pins allow customers to search out and buy merchandise instantly from the pin. Pinterest has the most referral site visitors throughout all social networks. In the meantime, start constructing your retailer with a free 14-day trial of Shopify. Want a simple method to handle yo interest account and Shopify? Instagram is a visible platform based completely on picture and video posts, so it is best for companies that have robust visual content material to share. Now that you’ve decided who you have to be focusing on and the place you ought to be selling your product, you can start engaged on creating content for your social media advertising strategy. This is likely certainly one of the most powerful social media suggestions, as a result of content material actually is the foreign money of social media advertising across all platforms, together with Facebook, Instagram, Pinterest, and extra. President of the social media company PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute , and the University of Jyvaskyla . Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to talk about digital media on four continents i dozen international locations. If one contest is nice, why not a contest with a quantity of prizes or a big present package? Decide on who shall be included on this collaboration and speak to them to see which project they’re excited about additionally. Whichever has probably the most consensus is the one you have to develop. Identify the theme, duration and what every of you will contribute to the project. If you’ll be creating a group board, determine who will create the grasp board, and invite the collaborators to contribute. If you’ll be asking your followers to create their very own boards, resolve on what you want them to pin out o ur sites, and plan out the rules. Choosing the proper interests will help Pinterest place your ads with users who are most probably to be excited about seeing them when searching. Use a social media management app to schedule pins and make your life easier. They’re good for automating the onerous parts of Pinterest advertising so you presumably can grow sooner. Users won't ever even see your image when you don’t have the right key phrases and copy to tell them what you've in retailer. Story pins are a more moderen sort of pin that enable you to tell tales with video, voiceover, images, and textual content overlay. Story pins may be saved to boards fo and are discoverable over time. The nce Of Social Media Advertising And in the occasion that they like what they see, they might even offer you a follow! This is one other great cause to try to have an energetic Instagram story up always. For instance, a Toronto-based coffee store would want to use hashtags like #specialtycoffee , #coffeeshopvibes , and #TOcoffee or #coffeelovers . Then, you can add location particular hashtags, like #s na, #chinatownTO, or even #toronto. Stories are an excellent place to share user-generated content. After all, your fans trust their pals and worth their testimonials about your merchandise. Displaying real-life individuals carrying your clothes or trying in your makeup ourages others to trust your model. Instagram promoting permits you to get your model in entrance of the proper individuals using numerous highly granular focusing on choices. This means you possibly can attract new followers and new clients alike. To pull off an excellent influencer advertising marketing campaign you need to work with skilled social media influencers who share your brand values. Compared to movies and photographs, Instagram Stories require extra energetic engagement by customers. A person must tap into your business’ story at the high of the feed to have interaction with the content material and from here they'll watch it in full, t ia, or swipe out of tales completely. You can entry more in-depth Instagram metrics utilizing third-party apps. Iconosquare and Sprout Social allow you to observe further metrics corresponding to followers and engagement over time, optimal publish time based on previous posts, and performance in comparison with chosen rivals. Although both platforms require you to pay to make use of them, you can start with a free trial to see if their analytics offerings are best for you. As far as social media advertising channels go, Instagram has been a significant energy participant for a while. And that’s significantly true for ecommerce businesses that get access to a visual-focused platform with enthusiastic followers and high engagement.

Beware: 10 Seo Mistakes

2022-01-21T10:25:12Z

TeresaForsyth55:

The Last Word Guide To Fb Cut Up Testing In 2021 In digital advertising, you should at all times goal for the most effective person experience. Don’t put up with establishment – every advertising technique could be better. There could be a hidden alternative in your advertising technique just across the no br>If your site is crap, it’s straightforward to run tests that get a 50% lift all the time. With Custom Dimensions or Events, you presumably can ship your test information to Google Analytics and phase it any way you like. You can run Advanced Segments and Custom Reports on it. It’s tremendous useful, and it’s how you truly learn from A/B tests (including dropping and no-difference tests). Run a "conversions per day of the week" report in your website to see how much fluctuation th s. Make positive your construction is such that guests can simply discover what they’re looking for and don't get misplaced due to a broken navigation path. Each click should direct visitors to the desired web page. Implementing a change in your website without testing it might or could not pay off in both the brief and long run. Testing after which making changes could make the finish result mor br> Tips On How To Use Twitter For Mar br> Every firm will have a special voice on Twitter. Some might be more playful, and others may favor a more professional tone. Stay authentic to your model and know what your target audience prefers. More than simply connecting with customers, Twitter provides corporations the prospect to work together with their trade, share ideas, and even have some fun with each other. A lot of brands encourage their shoppers and customers to use DMs if and once they increase a complaint. Once your record is created, you'll be able to add any Twitter consumer to it, instantly from their p le. If you’re already acquainted with Facebook adverts this entire construction and interface may sound very acquainted. You have a marketing campaign degree, ad group stage, and ad level. Just like Facebook, Twitter advert campaigns are primarily based on specific business aims that you just and your organization might need. To get started advertising on Twitter, simply follow this link. And irrespective of what number of followers you've, Twitter polls are a wonderful approach to get into their heads. So you can know what they suppose, what they want, or what they’ oing. Brands like Driftare flocking to the podcast sport and creating versions of their own. If you want someone to read your reply, be glued to its story and then click upvote or share, you want to craft compelling copy. In the "Include" field, enter a related word or phrase to seek out appropriate inquiries to answer. Pareto’s Principlesuggests that only ~20% of these questions will really send you traffic. What’s missing in this instance is the trouble required to be lively within the group, construct belief in the neighborhood and cultivate your relationship with the g in. 5 Ways To Mix Email Advertising & rts Again, backlink building is a complex space , so if you want to get closely into search engine optimization, you need to learn up on it as soon as you’ve mastered the basics. [https://xxxchat.site/brianneoshan SEO] looks fairly simple at first glance, but the extra you get beneath the hood, the more complex it turns into. It also takes a lot of time to achieve success – it’s why we don’t advocate beginning your marketing solely with search engine optimization. Even in case you have a clever CMS that permits you to create a number of URLs for a single pag on’t do it. These can affect your website's ranking, and so you may even see progress occur in a "two steps forward, one step back" strategy. Every business should include pertinent information like who you may be, what you do and how you can be contacted? Your site also wants to embody the services or products you promote, together with a simple way for customers to make p ases on-line. You may want to spend some time evaluating how to choose these keywords and keyphrases earlier than committing to something when it comes to search engine optimization and SEM. An online neighborhood for Squarespace users and professionals to discuss best practices and search advice. A collection of inspirational websites made by actual Squar ce customers. If your readers are largely retirees, a late-night ship time most likely isn’t optimal. If they’re mostly Millennials, then late night might work great. People who're in your mailing listing have opted into your company indirectly. Include your head keyword in the first 100 to a hundred and fifty words of your content. In short, performing keyword analysis is important because it provides you with perception and also provides you a set of key phrases that you need to incorporate into your content. With 123,032 graduates, the Interaction Design Foundation is the largest online desi l globally. 7 Important B2b Advertising De ts For 2017 This can help you create content material that’s extra likely to have interaction your audience. Keep centralizes buyer data in a set of instruments including CRM, gross sales automation, advertising automation, e-commerce, funds, analytics and cell solutions. With martech budgets underneath larger scrutiny in the present surroundings, advertising leaders are anticipated to find a way to demonstrate ROI for any new know-how funding. Our group has working expertise with a bunch of gross sales and advertising applied sciences, together with Marketo, HubSpot, Pardot, Salesforce, MailChimp, ActiveCampaign, Aweber, and more. Our development philosophy is to constantly check and optimize for a rise in iciency and ROI. Focuses on educating prospects and constructing lon n relationships. Find your target audience — or who’s really on the lookout for your brand’s products or services. That info will help you create purchaser personas and perceive how they make purchase decisions, a software that’s extremely helpful for any sort of promoting. Often, B2B entrepreneurs aren’t striving for a customized experience that’s as tailored as we saw within the B2C examples. They’re often making an attempt to offer worth to leads, companions, and t ucate and onboard users. We have over 25 years of expertise driving valuable outcomes for our purchasers. In the past five years, we’ve driven over $2.four billion in gross sales and over 6.3 million leads for our purchasers. You can depend on us to create a strong B2B advertising technique that will assist your business develop. You can better understand a B2B advertising agency by looking at the work for their purchasers. How To Win More Leads Social Media Business Social networking websites help to remain energetic and respond shortly to the customers. If people don’t learn about your business, they can’t turn out to be your clients. Social media boosts your visibility among potential prospects, letting you reach a large audience by utilizing a appreci amount of effort and time. While high-quality photographs and movies are great for Instagram, opinion items and thought management articles work better on LinkedIn. At this stage, it’s also recommended that you simply allocate a dedicated price range on your social media advertising technique. At the very least, you’ll should pay designers, animators, video producers, and copywriters to create your content. Your finances will have a big influence on the sort and quality of content material you publish. Apart from objectives and KPIs, it’s also important to outline the metrics that are integral to your social media advertising strategy. This is especially crucial as a outcome of many marketers typically measure the success of their social media campaigns solely based mostly he number of likes and shares. Use 80% of your content to tell, educate, or entertain your audience. By investing in a social media policy, your business may be prepared for any situation. It’s important to remember that on the core of social media, you're implementing your customer service philosophy. A good strategy is to permit 1 hour a day to speak along h your viewers on social media. This also applies in terms of social accountability and activism. Managing your community successfully on social media depends on understanding and collaborating in present trends as well as establishing your individual model voice. When you promote content material, typically your prime advertising objective shall be hyperlink clicks — driving traffic to your website. You can increase the reach of your content by collaborating in online chats and boards and utilizing particular hashtags to make it more discoverable. Surge ahead in establishing your self as a thought leader on your trade by writing articles and fascinating with different content material on a community weblog site. This is an easier and faster method to get in front of extra an posting by yourself blog . Applying 2021 Video Content Material Stats And De ts To Your Brands Advertising You can also provide engagement with 360-degree video by creating content your audience can interact with by shifting the cursor, tilting their smartphone, or moving around in a headset. We’ve categorized a few of the essential metrics primarily based on the place your ideal viewer falls within the marketing funnel. While tracking every single metric below could be perfect, we all know your sources, information platforms, and repor capabilities might be restricted. This covers any sort of promoting done at no cost by an influencer, together with shoutouts on social media, product evaluations, endorsements, mentions, and more. Many influencers are willing that will help you distribute your content material in change for something, maybe a reciprocal point out, a trial of your providers, or an ongoing relationship. Think about what you’re keen to offer for the promotion of your video. Depending on how a lot they can up your exposure, it simply may be worth it. Social sharing is doubtless considered one of the easiest forms of earned distribution. It typically happens organically, however you'll be able to encourage soc shares by getting the ball rolling. Before you start any filming, have a clear image of where this video is going to flow into. We imagine it is not nearly any promoting managing however it's extra about getting viewers really feel and embrace it. Things do not happen but participating with audience feelings may be very necessary. This notion or belief is the center of any advertising marketing campaign. Enhance your app’s visibility, functionality, and app store search results. Whether it is about reviews and ratings or a mixture of r team is savvy in offering all. Best Content Advertising Company WPMU DEVis an all-in-one platform that provides plugins, assist, and hosting for operating WordPress sites. He takes his content material offline as well, talking incessantly at conferences and even writing a e-book. Herepurposesmost of his content which makes it potential for him to have an environment friendly staff of around 25 staff. His movies start with a highly relatable scenario that hooks the reader. [newline]His early movies would usually begin with a story or information story, however his later videos even used actors to behave out a scenario. Glossieris a magnificence model takes group to an entire new stage. Starting with pillar content material that anchors the technique, we’ll bring your audience from their preliminary consciousness stage all through to the point of conversion. And even as soon as they’ve transformed, we compel them to journey again into our content material ecosystem to learn extra, have interaction with the model and become a fair warmer lead or repeat buyer. Well, without wealthy, valuable content, your possibilities of touchdown top quality links are essentially null. Research, research, research.Writing any ent should always begin with research. Having a content advertising technique that persistently puts out high-quality content to potential clients increases the possibilities of long-term success on your firm. Content advertising is about more than selling customers on the benefits of your product. You're constructing a connection together with your audience, present information that's useful to them, and build trust. Through a well-thought-out content material advertising technique, you'll generate better leads who are more doubtless to want to have interaction with you and develop long-term loyalty to your model. First, our content material marketing team will work with your corporation to totally understand your organization, goals, and business. Then, we’ll assist you to develop a custom content advertising strategy, designed to help your website content material rank in rch engine results and convert clients. We help our purchasers select the head content material theme for each page so that it matches your corporation objectives and entices viewers engagement. The truth is a page’s content material theme isn’t merely a component only of the copy-writing world; it’s related to all strains of business from service and product offerings to independent publishers. Content is just as important as the right planning and technique behind it. J&E Media Corp is a full-service company for content advertising consulting. We specialize in creati egy, consultancy, and brand promotion. 7 To Make Use Of Facebook For Marketing Instead of clicking "Share Now," choose the small arrow subsequent to it and choose "Schedule". Under the Page Likes tab, you can get a glimpse into the opposite Pages they flip to for content. Following the same example, this audience will get exercise advice from coach Kayla Itsines and attire from Victoria’s Secret and Fabletics. The "Interests" section is an effective way to uncover business and competitor info. However, be warned that not each Page will be obtainable to analyze if they do not have a substantial variety of likes. In the instance beneath, I’m choosing to research girls within the United States between the ages of 18 and 35 who are thinking about y and the apparel company Lululemon Athletica. Marketers can then view the analytics dashboard Facebook Insights, which allows you to see an summary of any promoted posts and the performance of individual content. This additionally provides you perception on how effective your Business web page is being with its target market. You can choose to do it either when you first create a publish or at a later date to further push content out to your viewers. The campaign was daring, specializing in cellular, and laser focused based mostly on individual users’ pursuits so as to feature magnificence products as relev as possible to their particular buyer persona. Draft and submit to both Instagram and Facebook right out of your Facebook Business Suite. Stack your content material calendar ahead of time by using the scheduling function, which you can even find right in the Business Suite. See the number of users who interact with your business on each channel ., Instagram, web, Facebook, Android and iOS). Facebook and HubSpot teamed up for a video collection on tips on how to grow your audience sooner than ever using Facebook advertisements. In short, a lead is a person who shows interest in your company’s services or products by giving their info indirectly. Typically, this implies they stuffed out a form for an ebook or requested a demo of your product. A good rule of thumb is weekday afternoons, usually between 1 p.m. If you’re posting on the weekends, shoot for between midday and 1 p.m. When I explore the information underneath the demographics tab, I can see the breakdown of job title, faculty schooling, and marital standing.

User:TeresaForsyth55

2022-01-21T10:25:05Z

TeresaForsyth55: Created page with "34 years old Systems Administrator II Modestia Shimwell, hailing from La Prairie enjoys watching movies like Mysterious Island and Leather crafting. Took a trip to Rock Drawin..."

34 years old Systems Administrator II Modestia Shimwell, hailing from La Prairie enjoys watching movies like Mysterious Island and Leather crafting. Took a trip to Rock Drawings in Valcamonica and drives a Econoline E150. My page [https://xxxchat.site/brianneoshan seo]